ANTHONY CHEN

TitleANTHONY CHEN
BrandTIGER BEER
Product / ServiceTIGER BEER
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantDROGA5 SYDNEY, AUSTRALIA
Entrant Company DROGA5 SYDNEY, AUSTRALIA
Advertising Agency DROGA5 SYDNEY, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA
Production Company 2 HECKLER Sydney, AUSTRALIA
Production Company 3 SONG ZU SINGAPORE Singapore, SINGAPORE

Credits

Name Company Position
David Nobay Droga5 Sydney Creative Chairman
Andrew Fergusson Droga5 Sydney Creative Director
Cam Blackley Droga5 Sydney Creative Director
Emily Cussins Droga5 Sydney Copywriter
Leslie Sharpe Droga5 Sydney Art Director
Holly Alexander Droga5 Sydney Agency Producer
Richard Sweetman Droga5 Sydney Business Director
Michaela Futcher Droga5 Sydney Planner
Christopher Riggert Finch Director
Michael Hilliard Finch Producer
Nicolas Karakatsanis Finch Director Of Photography
Peter Sciberras Method Studios Editor
Will Alexander Heckler Executive Producer
Jayne De Costa Heckler Senior Vfx Producer
Jamie Watson Heckler Vfx Superviser
Song Zu Singapore Song Zu Singapore Music

Brief Explanation

TIGER IS UNCAGING THE RESTLESS SPIRITS OF ASIA. THE MOMENT HAS ARRIVED FOR ASIA’S MEN TO SHOW THE WORLD THEIR SPIRIT AND TIGER BEER IS INSPIRING THEM TO BREAK FREE FROM THE CONSTRAINTS OF GENERATIONS PAST AND CELEBRATE THEIR RESTLESS AMBITION. BIO: Singapore born and bred and from a classic middle class family, Anthony was expected to follow the predictable path to career and financial success. Unexpectedly however, he discovered a passion for filmmaking. In 2013 he won the prestigious Cannes Camera D’Or for his debut film ‘Ilo Ilo’. Today Anthony continues to break new ground, inspiring others to pursue their creative dreams and find the courage to make them reality. WHY HE IS AN UNCAGED HERO: A new generation of filmmaker, Anthony has broken through the conventions of Asian cinema, dominated by action and gangster films, to create work that conveys a new sense of honesty that he hopes will inspire others to uncage their stories and their creativity. In doing so he has redefined what success looks like for a Singaporean. Traditionally a country known for its financial prowess, Anthony has demonstrated that it can equally hold its own as a creative powerhouse on the world stage.