| Title | ITS THINKING SEASON |
| Brand | SYDNEY WRITERS FESTIVAL |
| Product / Service | ARTS FESTIVAL/EVENT |
| Category | A16. Public Service Messages and Charities |
| Entrant | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Entrant Company | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Advertising Agency | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Production Company | BLUE BOAT PRODUCTIONS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Rob Belgiovane | Belgiovane Williams Mackay | Chief Creative Officer |
| Sean Lavery | Belgiovane Williams Mackay | Senior Copywriter |
| Kevin Macnamara | Belgiovane Williams Mackay | Senior Art Director |
| Moensie Rossier | Belgiovane Williams Mackay | Planning Director |
| Sophie Bogdan | Belgiovane Williams Mackay | Group Account Director |
| Earth Luechaikajohnpan | Belgiovane Williams Mackay | Senior Account Manager |
| Jess Belgiovane | Belgiovane Williams Mackay | Agency Producer |
With the finest literary writing at its core, Sydney Writers’ Festival is a collective experience driven by the ideas and issues that animate all forms of writing. Pushing a multitude of boundaries, Sydney Writers’ Festival encompasses all types of storytelling, crossing genres and media. This commercial marks that special time of the year when the city is transformed by readers and writers, where they come together to celebrate the largest literary event in Australia. The desired outcome is to increase the number of visitors - especially a younger crowd - who love the rush, fun and sociability of music festivals, but perceive literary festivals as grey and sedate.