| Title | CLOSER |
| Brand | LINE PLUS CORPORATION |
| Product / Service | LINE |
| Category | A14. Commercial Public Services |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising Agency | McCANN WORLDGROUP Bangkok, THAILAND |
| Media Agency | UM THAILAND Bangkok, THAILAND |
| Production Company | SUNSHINE ETC Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Thierry Halbroth | Mccann Worldgroup | Chairman/Creative Council/Executive Creative Director |
| Santi Suwanvalaikorn | Mccann Worldgroup | Executive Creative Director |
| Chinnawut Awakul | Mccann Worldgroup | Creative Director |
| Arnicknard Krobnoparat | Mccann Worldgroup | Copywriter |
| Prin U/Manetr | Mccann Worldgroup | Copywriter |
| Natha Taechaparipat | Mccann Worldgroup | Art Director |
| Kanon Umpornsirirat | Mccann Worldgroup | Art Director |
| Siriwan Bamrungphol | Mccann Worldgroup | Agency Producer |
| Apichaya Borvornsettanan | Mccann Worldgroup | Business Director |
| Jenkanit Rujiramora | Mccann Worldgroup | Strategic Planner |
| Kumphol Witpiboolrut | Director | |
| Praphop Duangphikul | Cinematographer | |
| Khanuengnit Wichitsakonkit | Production Producer | |
| Manop Boonvipas | Editor | |
| Cine Digital Sound Studio | Sound Production Company | |
| Terdsak Janpa | Sound Engineer/Music Composer | |
| Wuttichai Kanchanakan | Music Arranger | |
| Wuttichai Kanchanakan | Sound Designer | |
| Akkarapong Kusakul | Cinematographer |
In a teacher's office, a student's father sits and disscuss his daughter's situation. The teacher is worried for the young girl who seems to be lost in her own world after losing her mother. She advises the father that he needs to be close to her during the hard times. The shot shows a young girl with an emotionless state. Scene cuts back to their house, upstairs is the daughter's room where she sits and stares at her mother's pictures. Downstairs the father is doing the same and while the daughter is upstairs crying, the sound of a LINE Notification pops up. Messages from her mother appear on the screen saying LINE MOM: How are you, my dear? LINE MOM: Even though I'm no longer here with you, remember that you still have your Daddy. The daughter cries even harder now. The father is downstairs texting to his daughter with difficulty LINE MOM: You can talk to dad about everyth....... Suddenly the daughter runs down to hug her father from behind. Super: One of the great stories from over 30 million LINE users in Thailand Super: More LINE, MUCH Closer