| Title | THE GHOST |
| Brand | UNICHARM SOFY |
| Product / Service | SOFY SHORTS |
| Category | B01. Internet Film |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company | JWT SHANGHAI, CHINA |
| Advertising Agency | JWT SHANGHAI, CHINA |
| Production Company | KUIYOU ADVERTISING COMPANY Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Yang Yeo | JWT Shanghai | Regional Ecd |
| Bill Chan | JWT Shanghai | Chief Creative Officer |
| Lean Sun | JWT Shanghai | Creative Director |
| Ruru Tang | JWT Shanghai | Art Director |
| Sasha Chen/April Han/Amber Qian | JWT Shanghai | Copywriter |
| Takashi Aoki/Joanna Zhao/Bella Yuan | JWT Shanghai | Client Service |
| Xunjun Cao | Director | |
| Bin Yang/Amber Yao/Chenghao Liu | Producer | |
| Shanghai Kuiyou Advertising Ltd. | Production House |
Chinese girls are easily to have leakage, when they are sleeping during their menstruation, which makes them feel trouble to get up in the midnight to wash their underwear, and which also makes them look tired. so we made a Viral video, to demonstrate the girls who just like the ghost with a lot of grievance about washing their underwear in the mid night .But If they choose to use Sofy shorts, they can say goodbye to the washing work, and sleep through the night easily.