| Title | CHAMPION TRAINEE |
| Brand | NEW BALANCE |
| Product / Service | SPORTS |
| Category | B01. Internet Film |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company | JWT SHANGHAI, CHINA |
| Advertising Agency | JWT SHANGHAI, CHINA |
| Production Company | FILMATE Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Bill Chan | JWT Shanghai | Chief Creative Officer |
| Hu Gang | JWT Shanghai | Executive Creative Director |
| Li Dan/Paul Yu | JWT Shanghai | Creative Director |
| Hank Huang/Pippo Jiang/Wen Xiang | JWT Shanghai | Art Director |
| Cindy Fan/Zhen Wei | JWT Shanghai | Copywriter |
New Balance has launched the brand new “Champion Trainee” campaign, featuring the Chinese top actor Mark Zhao and world champion Jenny Simpson. The champion tutors the trainee while both runners are having a telekinetic conversation through space. New Balance aims to deliver their professional running philosophy through this campaign. We have created an unprecedented way to watch the campaign video ---- the double-screen movie, to increase viewer interaction. Any two users can watch it with their phone or tablet. This brand innovation makes advertisements fun to watch and viral on social media.