| Title | FAULT FOR SAKE OF FAULT |
| Brand | LENOVO BEIJING |
| Product / Service | LENOVO SMART TV |
| Category | B01. Internet Film |
| Entrant | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Entrant Company | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Advertising Agency | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Feifei Tao | BEIJING DENTSU ADVERTISING CO./LTD. | Senior Account Director |
| Hanhong Lu | BEIJING DENTSU ADVERTISING CO./LTD. | Executive Creative Director |
| Ning Kang | BEIJING DENTSU ADVERTISING CO./LTD. | Creative Director |
| Zhenghan Wu | BEIJING DENTSU ADVERTISING CO./LTD. | Associate Creative Director |
| Rong Yuan | BEIJING DENTS ADVERTISING CO./LTD. | Senior Copywriter |
| Yujie Dan | BEIJING DENTSU ADVERTISING CO./LTD. | Copywriting |
| Bing He | BEIJING DENTSU ADVERTISING CO./LTD. | Senior Art Director |
| Ming Zhang | BEIJING DENTSU ADVERTISING CO./LTD. | Senior Art Director |
| Huiyu Zhang | BEIJING DENTSU ADVERTISING CO./LTD. | Senior Art Director |
| Miao Cen | BEIJING DENTSU ADVERTISING CO./LTD. | Designer |
| Ying Wang | BEIJING DENTSU ADVERTISING CO./LTD. | Associated Account Director |
| Xia Wang | BEIJING DENTS ADVERTISING CO./LTD. | Associated Account Director |
| Ran Zhao | BEIJING DENTS ADVERTISING CO./LTD. | Account Manager |
| Can Cui | BEIJING DENTS ADVERTISING CO./LTD. | Senior Account Executive |
| Jie Cao | BEIJING DENTS ADVERTISING CO./LTD. | Account Executive |
| Ying She | BEIJING DENTS ADVERTISING CO./LTD. | Account Executive |
| Ruiying Zhao | BEIJING DENTSU ADVERTISING CO./LTD. | Art Direction |
| Naiyuan Deng | BEIJING DENTS ADVERTISING CO./LTD. | Senior Account Executive |
| Xiao Yao | BEIJING DENTSU ADVERTISING CO./LTD. | Senior Art Director |
Spring Festival is an important holiday when every Chinese would go home to meet their families; however, there are a special group of people who choose not to go home regardless of strong desire for family reunion. Not simply due to difficulties in booking train tickets, but also for some personal reasons hard to explain, either complicated family relation or the pressure from parents. We call this group “People who are afraid to go home.” Deep down, they wanted to talk about the problems with their families, but face-to-face conversation definitely did not work. Therefore, we made a series of interviews for this special group of people, in which our product succeeded in building up a bridge through which hard-to- tell truths are well told.