THE GIRLS ARE BACK IN TOWN

TitleTHE GIRLS ARE BACK IN TOWN
BrandCATHAY PACIFIC AIRWAYS
Product / ServiceAIRLINE
CategoryB02. Other Screens
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency McCANN WORLDGROUP Hong Kong, HONG KONG
Media Agency UM Hong Kong, HONG KONG
Production Company RSA FILMS ASIA Hong Kong, HONG KONG

Credits

Name Company Position
Martin Lever Mccann/Erickson Hong Kong Executive Creative Director
Joey Cheng Mccann/Erickson Hong Kong Senior Copywriter
Agnes Lee Mccann/Erickson Hong Konc Senior Art Director
Millie Yuen Mccann/Erickson Hong Kong Art Director
Wing Tam Mccann/Erickson Hong Kong Content Director
Hilda Chan Mccann/Erickson Hong Kong Business Director
K K Chan Mccann/Erickson Hong Kong Associate Account Director
Brandon Cheung Mccann/Erickson Hong Kong Managing Partner
John Payne RSA Films Asia Ltd Executive Producer
Marco Leung RSA Films Asia Ltd Executive Producer
Nick Liversey Nick Liversey Director
Nelson Ng Touches Ltd Editor
"boys Are Back In Town" Town" Thin Lizzy NIL Original Music
Peter Millward Drum Music Ltd Sound Design/Arrangement
Lee Wing Lok Lee Wing Lok Director Of Photography
Mak Wing Tak Mok Wing Tak Lighting/Gaffer
Fong Wing Fai Touches Ltd Animation

Brief Explanation

Flight Attendants high tackling 6ft Rugby Players at Hong Kong International Airport. That’s right. To celebrate the return of the Cathay Pacific-sponsored Hong Kong Rugby 7s, Cathay’s famous cabin crew show who’s boss when it comes to Rugby on their home patch. Created to appear on the stadium’s giant screens, the tongue-in-cheek film action and Thin Lizzy music track combined to get 40,000 rugby fans up and out of their seats.