Brief Explanation

This film has connected the brand Kingston with “memory” as the communication strategy. It gives the brand warmth from the depth of memory. The story was adapted from a true story from BBC news. An elegant elder lady, Dr. Margaret McCollum often sat quietly in the Embankment station of the London Tube, until one day she approached to the station manager and asked if she can get a copy of the previous safety message: Mind the gap. It was her late husband, Oswald Laurence’s voice. The station manager realized her affections and how she lingers on her memories. He helped bring her husband’s voice back and kept her memory. This film has aroused people’s sentiments of their memories, and also recognized Kingston’s value of memory.