Title	BREAKDOWN
Client	NIMBLE
Product / Service	SMART LITTLE LOANS
Category	A12. Financial Products & Services
	3 of 3 Campaign
Entrant	CLEMENGER BBDO BRISBANE, AUSTRALIA
Entrant Company	CLEMENGER BBDO BRISBANE, AUSTRALIA
Advertising Agency	PROXIMITY BRISBANE, AUSTRALIA
Advertising Agency 2	COLENSO BBDO Auckland, NEW ZEALAND
Production Company	THE SWEET SHOP Melbourne, AUSTRALIA

Credits

Name	Company	Position
Levi Slavin	Colenso BBDO	Associate Creative Director
Marianne Harvey	Proximity Brisbane	Associate Creative Director
Cristian Staal	Proximity Brisbane	Associate Creative Director
Brett Colliver	Colenso BBDO	Art Director
Simon Vicars	Colenso BBDO	Copywriter
Lucy Flower	Proximity Brisbane	Account Director
Cassandra Williams	Proximity Brisbane	Account Manager
David Smerdon	Proximity Brisbane	Head Of Interactive
Steve Ayson	The Sweet Shop	Director
Cindy Kavanagn	The Sweet Shop	Producer
Paul Le Couteur	Flagstaff Audio	Sound Design Arrangement
Peter Sciberras	Method Studios	Post Production

Brief Explanation

It doesn’t matter how much we plan, the one thing we can count on is that unexpected things will happen. The idea was to take familiar unexpected situations like a medical bill, pet expense or must-have purchase and give them an unexpected twist. The ads then position Nimble as the fast and convenient solution.