| Title | BREAKDOWN |
| Brand | NIMBLE |
| Product / Service | SMART LITTLE LOANS |
| Category | A12. Financial Products & Services |
| 3 of 3 Campaign | |
| Entrant | CLEMENGER BBDO BRISBANE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO BRISBANE, AUSTRALIA |
| Advertising Agency | PROXIMITY BRISBANE, AUSTRALIA |
| Advertising Agency 2 | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | THE SWEET SHOP Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Levi Slavin | Colenso BBDO | Associate Creative Director |
| Marianne Harvey | Proximity Brisbane | Associate Creative Director |
| Cristian Staal | Proximity Brisbane | Associate Creative Director |
| Brett Colliver | Colenso BBDO | Art Director |
| Simon Vicars | Colenso BBDO | Copywriter |
| Lucy Flower | Proximity Brisbane | Account Director |
| Cassandra Williams | Proximity Brisbane | Account Manager |
| David Smerdon | Proximity Brisbane | Head Of Interactive |
| Steve Ayson | The Sweet Shop | Director |
| Cindy Kavanagn | The Sweet Shop | Producer |
| Paul Le Couteur | Flagstaff Audio | Sound Design Arrangement |
| Peter Sciberras | Method Studios | Post Production |
It doesn’t matter how much we plan, the one thing we can count on is that unexpected things will happen. The idea was to take familiar unexpected situations like a medical bill, pet expense or must-have purchase and give them an unexpected twist. The ads then position Nimble as the fast and convenient solution.