| Title | ABOUT TIME |
| Brand | BREAST CANCER AWARENESS ASSOCIATION |
| Product / Service | BREAST CANCER AWARENESS ASSOCIATION |
| Category | A16. Public Service Messages and Charities |
| Entrant | SAATCHI & SAATCHI Petaling Jaya, MALAYSIA |
| Entrant Company | SAATCHI & SAATCHI Petaling Jaya, MALAYSIA |
| Advertising Agency | SAATCHI & SAATCHI Petaling Jaya, MALAYSIA |
| Production Company | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Adrian Sng | Saatchi/Saatchi Malaysia | General Manager |
| Sathi Anand | Saatchi/Saatchi Malaysia | Executive Creative Director |
| Sathi Anand | Saatchi/Saatchi Malaysia | Copywriter |
| Sling Ng | Director's Think Tank | Film Director |
| Pat Singh | Director's Think Tank | Production House Producer |
| Jimmy Tan | Fuse Asia Sdn. Bhd. | Audio Producer |
| Fareen Dzulkifli | Saatchi/Saatchi Malaysia | Group Account Director |
| Fara Ghazali | Saatchi/Saatchi Malaysia | Agency Producer |
| Paramjit Kaur | Saatchi/Saatchi Malaysia | Production Manager |
| Mohd Faris Abu Bakar | Saatchi/Saatchi Malaysia | Researcher |
The story follows the life of a caring mother and wife as she goes through her daily routine. She wakes up in the morning, goes for a jog, serves a meal to her family, takes her kids swimming, hangs out with her friends, plays with her kids, spends her down time reading and drives her kids to school. But there is an unseen evil close to her all the time, waiting desperately to rob her of her life.