THE HOLIDAY BULGE

Short List
TitleTHE HOLIDAY BULGE
ClientAIRASIA
Product/ServiceAIRLINE
CategoryA10. Travel, transport & tourism, entertainment & leisure
EntrantPUBLICIS MOJO Brisbane, AUSTRALIA
Entrant Company PUBLICIS MOJO Brisbane, AUSTRALIA
Advertising Agency PUBLICIS MOJO Brisbane, AUSTRALIA
Production Company PLAY TV Brisbane, AUSTRALIA

Brief Explanation

A bored call centre worker makes the most of a bad situation when her colleagues incorrectly assume she’s pregnant. She accepts her boss’s offer of paid sick leave as a chance to escape to Thailand for a few weeks. She completes her ruse with a fake doctor’s certificate from the Khao San Road’s famous document forgers. The line ‘If you need an escape, we can help’ fades up, followed by the AirAsia logo.

Credits

Name Company Position
Andy Ward Publicis Mojo Creative Director
Christian McKechnie Publicis Mojo Copywriter
Benjamin Lees Publicis Mojo Art Director
Jo Millington Publicis Mojo Account Director
Shaka Kane Publicis Mojo Senior Account Manager
Sarah McCabe Publicis Mojo Account Manager
Emma Lloyd Publicis Mojo Account Executive
Vicki Lee Publicis Mojo Head Of Television
Jacinta Xing Publicis Mojo Producer
Frazer Bailey Play TV Director
Justin Lyons Play TV Producer
Jason Hargreaves Play TV Cinematographer
Digby Hogan Play TV Editor
David Champion The Voice Plant Sound Engineer
Stuart Myerscough AirAsia Head Of International Marketing
Brendan McGruther AirAsia Marketing Manager
Ken Moffat Play TV Lighting
George Vasiliou Publicis Media Media Account Director
Lauren Kenny Publicis Media Media Account Manager