| Title | A MOMENT OF BEAUTY |
| Brand | GLAXOSMITHKLINE SINGAPORE |
| Product / Service | EYE MO |
| Category | B01. Internet Film |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Media Agency | MINDSHARE ASIA PACIFIC Singapore, SINGAPORE |
| Production Company | AMOK TV Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Till Hohmann | Grey Group Asia Pacific | Executive Creative Director |
| Antonio Bonifacio/James Li | Grey Group Singapore | Creative Directors |
| Andrew Siebert/Darren Leong/Luis Fabra | Grey Group Singapore | Creative Team |
| Brendan Cravitz | Grey Group Singapore | Executive Producer |
| Tom Evans | Grey Group Singapore | Client Services Director Apac |
| Serene Loo/Madeline Woon | Grey Group Singapore | Regional Account Managers |
| Alew Liew | Freelance | Calligraphy Artist |
| Gijs Sanders | Glaxosmithkline Pte Ltd Singapore | General Manager |
| Oliver Parkes | Glaxosmithkline Pte Ltd Singapore | Marketing Director |
| Syed Saad Kamran | Glaxosmithkline Pte Ltd Singapore | Senior Brand Manager |
| James Teh | Freelance | Director/Dop |
| Sean Ng | Amok TV Singapore | Dop/Editor |
| Chun Yi | Frame By Frame Singapore | Assistant Producer |
| Ryan Mcguire | Cutters Inc. Tokyo | Editor |
| Steve Rodriguez | Cutter Inc. Tokyo | Producer |
| Brian Yessian | Yessian Music NYC/Detroits/LA/Hamburg | Chief Operating Officer |
| Jeff Dittenber/Dan Zank | NYC/Detroit/LA/Hamburg Yessian Music | Sound Design/Composition |
In an Asian city. Glaring hot sun. A man uses a big brush to draw on the pavement – using water. We are in the middle of it all: in the bucket of water, on the brush, close on the ground, right in the artist's face. Dynamic. Fast. And with a modern Asian soundtrack. Only: what is he drawing - and why? This film builds up suspense in the most engaging way. Finally we see: he has drawn a beautiful eye. In the hot sun it dries away fast. And the simple copy line explains what this is all about: Do not let your eyes go dry. Use Eye Mo.