| Title | THE WALK |
| Brand | B & D GARAGE DOORS |
| Product / Service | GARAGE DOORS |
| Category | A04. Home appliances & furnishings, electronics & audio-visual |
| Entrant | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Entrant Company | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Advertising Agency | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Production Company | GOODSTUFF Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Rob Belgiovane | Belgiovane Williams Mackay | Executive Creative Directorr |
| Thomas Manion | Belgiovane Williams Mackay | Creative Director |
| Zac Pritchard | Belgiovane Williams Mackay | Copy Writer |
| Moensie Rossier | Belgiovane Williams Mackay | Planning Director |
| Tiffany Campbell | Belgiovane Williams Mackay | Deputy Head Of Onscreen |
| Richard Orourke | Belgiovane Williams Mackay | Group Account Director |
| Guy Lovell | Belgiovane Williams Mackay | Account Director |
We launched a new campaign for B&D Garage Doors, reinvigorating the Australian heritage brand after a long hiatus from any major advertising investment. The campaign highlights B&D's modern stylish products and the functionality and quality the brand has been known for since its launch back in 1956. While B&D has been known for producing reliable and smooth operating doors, it was seen as a little daggy and old fashioned. For this reason, the campaign was designed to introduce the market-leading brand to a younger generation of under 35s, who might not be aware of them, as well as reintroduce the brand to older Aussies who grew up with B&D, in a fun interesting way that completely breaks the normal category approach.