| Title | THE POWER OF LOVE |
| Brand | DTAC |
| Product / Service | TELECOMMUNICATION |
| Category | A14. Commercial Public Services |
| Entrant | DENTSU Y&R Bangkok, THAILAND |
| Entrant Company | DENTSU Y&R Bangkok, THAILAND |
| Advertising Agency | DENTSU Y&R Bangkok, THAILAND |
| Media Agency | OMD THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Trong Tantivejakul | Y&R Thailand | Chief Creative Officer |
| Panumas Tasila | Sunshine/Etc Co./Ltd. | Art Direction |
| Trong Tantivejakul | Y&R Thailand | Art Director |
| Kumphol Witpiboolrut | Sunshine/Etc Co./Ltd. | Art Director |
| Trong Tantivejakul | Y&R Thailand | Copywriter |
| Kumphol Witpiboolrut | Sunshine/Etc Co./Ltd. | Copywriter |
| Narong Chokpiboonkarn | Y&R Thailand | Account Manager |
| Khanuengnit Wichitsakonkit | Sunshine/Etc Co./Ltd. | Producer |
| Kumphol Witpiboolrut | Sunshine/Etc Co./Ltd. | Director |
In the late morning while a mother was going shopping for needed household stuff, a new handed father had to deal with the first mission of life when a little baby started to move with loud cry. Father had tried to humor the baby and many things to stop the baby’s cry. Finally, the high technology of mobile phones was selected to stop the cry, but it didn’t work. Father, himself eventually tried to use what he initially had, his heart which was brimming with “love”. He felt the baby, held and hugged him. The baby nestled in his father’s arms. “Love” is definition of everything. Nothing could imitate love. Nothing could replace love… So does technology.