| Title | INNER NARRATION - PRESENTATION |
| Brand | HEY SONG CORPORATION |
| Product / Service | BEST TEA |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Alice Chou | DENTSU TAIWAN) INC. | Executive Creative Director |
| Samuel Cheng | Dentsu Taiwan Inc. | Creative Director |
| Phoebe Yang | Dentsu Taiwan Inc. | Copywriter |
| Akira Chen | Dentsu Taiwan Inc. | Art Director |
| Bo/Yao Song | Dentsu Taiwan Inc. | Art Director |
Hey Song ‘Best Tea’ is using a special production method that allows the best flavor to be preserved. The process of preserving the tea’s best flavor, is like taking an originally negative internal dialogue, filtering out the bad parts and only leaving the good contents behind. Eventually brings out positive meaning of the sentence. We turn the negative situation into a positive one by using Chinese wordplay. In the same way, in the tea-making process, the bad elements are discarded, leaving only the best flavor.