INNER NARRATION - PRESENTATION

TitleINNER NARRATION - PRESENTATION
BrandHEY SONG CORPORATION
Product / ServiceBEST TEA
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantDENTSU TAIWAN Taipei, CHINESE TAIPEI
Entrant Company DENTSU TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency DENTSU TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Alice Chou DENTSU TAIWAN) INC. Executive Creative Director
Samuel Cheng Dentsu Taiwan Inc. Creative Director
Phoebe Yang Dentsu Taiwan Inc. Copywriter
Akira Chen Dentsu Taiwan Inc. Art Director
Bo/Yao Song Dentsu Taiwan Inc. Art Director

Brief Explanation

Hey Song ‘Best Tea’ is using a special production method that allows the best flavor to be preserved. The process of preserving the tea’s best flavor, is like taking an originally negative internal dialogue, filtering out the bad parts and only leaving the good contents behind. Eventually brings out positive meaning of the sentence. We turn the negative situation into a positive one by using Chinese wordplay. In the same way, in the tea-making process, the bad elements are discarded, leaving only the best flavor.