Title | 10 YEARS WITH YOU AND LED. |
Brand | TOSHIBA CORPORATION |
Product / Service | LED CEILING LIGHT |
Category | A03. Household |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | SUN-AD COMPANY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kenichiro Matsumoto | Toshiba Corporation | Chief Creative Officer |
Shunji Suzuki | Toshiba Corporation | Chief Creative Officer |
Asako Sakashita | Toshiba Corporation | Chief Creative Officer |
Yuna Takahashi | Toshiba Corporation | Chief Creative Officer |
Takamasa Shimodo | Dentsu Inc. | Creative Director |
Masumi Nakazawa | Dentsu Inc. | Creative Director |
On Gunji | Dentsu Inc. | Planner/Copywriter |
Jyunpei Iwata | Dentsu Inc. | Copywriter |
Koichi Nishimoto | Dentsu Creative Force Inc. | Agency Producer |
Chisako Kimura | Dentsu Creative Force Inc. | Agency Producer |
Tomoyuki Tanaka | Dentsu Inc. | Account Supervisor |
The middle-aged man opens the door and comes back saying "I am home" everyday. A woman gently watches over him and talks to him with love during these 10 years. At the end of this TV commercial, the audience will realize that the woman who is talking is not his wife, but the LED light that gently welcomes him back home at the entrance. This TV commercial shows the advantage of Toshiba LED light bulb that can last for 10 years.