10 YEARS WITH YOU AND LED.

Title10 YEARS WITH YOU AND LED.
BrandTOSHIBA CORPORATION
Product / ServiceLED CEILING LIGHT
CategoryA03. Household
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company SUN-AD COMPANY Tokyo, JAPAN

Credits

Name Company Position
Kenichiro Matsumoto Toshiba Corporation Chief Creative Officer
Shunji Suzuki Toshiba Corporation Chief Creative Officer
Asako Sakashita Toshiba Corporation Chief Creative Officer
Yuna Takahashi Toshiba Corporation Chief Creative Officer
Takamasa Shimodo Dentsu Inc. Creative Director
Masumi Nakazawa Dentsu Inc. Creative Director
On Gunji Dentsu Inc. Planner/Copywriter
Jyunpei Iwata Dentsu Inc. Copywriter
Koichi Nishimoto Dentsu Creative Force Inc. Agency Producer
Chisako Kimura Dentsu Creative Force Inc. Agency Producer
Tomoyuki Tanaka Dentsu Inc. Account Supervisor

Brief Explanation

The middle-aged man opens the door and comes back saying "I am home" everyday. A woman gently watches over him and talks to him with love during these 10 years. At the end of this TV commercial, the audience will realize that the woman who is talking is not his wife, but the LED light that gently welcomes him back home at the entrance. This TV commercial shows the advantage of Toshiba LED light bulb that can last for 10 years.