Title | HERE,DRINK THIS |
Brand | KAGOME |
Product / Service | LABRE |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | PYRAMID FILM Tokyo, JAPAN |
Entrant Company | PYRAMID FILM Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Production Company | PYRAMID FILM Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Taku Fukui | HAKUHODO INC. | Creative Director |
Kensuke Harashina | HAKUHODO INC. | Copywriter |
Takashi Uchitani | HAKUHODO INC. | Art Director |
Shinji Niwa | Non | Director |
Kenji Hattori | PYRAMID FILM INC. | Executive Producer |
Yoshiteru Horie | PYRAMID FILM INC. | Producer |
Naoki Ishizaka | Non | Director Of Photography |
Kensuke Harashina | HAKUHODO INC. | Planner |
Susumu Fuchigami | Non | Planner |
Go Eguchi | Non | Editor |
To introduce a drink that can provide iron as an indispensable and essential ingredient to a woman’s health in an imaginative manner, this theme creatively intertwines the subjects of iron, blood and the Vampire. Iron implies blood, blood brings to mind the idea of the Vampire, and the close connections of these ideas are employed creatively in this spot. An additional concept employed is the image of the Vampire as an attractive, glamorous and even sexy character. For a woman, to be bitten by such a charismatic character might even be something of a fantasy?