HERE,DRINK THIS

TitleHERE,DRINK THIS
BrandKAGOME
Product / ServiceLABRE
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantPYRAMID FILM Tokyo, JAPAN
Entrant Company PYRAMID FILM Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Production Company PYRAMID FILM Tokyo, JAPAN

Credits

Name Company Position
Taku Fukui HAKUHODO INC. Creative Director
Kensuke Harashina HAKUHODO INC. Copywriter
Takashi Uchitani HAKUHODO INC. Art Director
Shinji Niwa Non Director
Kenji Hattori PYRAMID FILM INC. Executive Producer
Yoshiteru Horie PYRAMID FILM INC. Producer
Naoki Ishizaka Non Director Of Photography
Kensuke Harashina HAKUHODO INC. Planner
Susumu Fuchigami Non Planner
Go Eguchi Non Editor

Brief Explanation

To introduce a drink that can provide iron as an indispensable and essential ingredient to a woman’s health in an imaginative manner, this theme creatively intertwines the subjects of iron, blood and the Vampire. Iron implies blood, blood brings to mind the idea of the Vampire, and the close connections of these ideas are employed creatively in this spot. An additional concept employed is the image of the Vampire as an attractive, glamorous and even sexy character. For a woman, to be bitten by such a charismatic character might even be something of a fantasy?