Brief Explanation

Tactical campaigns often don't go much further than highlighting the offer without any creative idea. We convinced our client to take a different approach: since this campaign will have its main focus on the internet, we needed more than just a big price tag. We wanted to show the benefit – to buy a brand new Mercedes C-Class for these once in a lifetime conditions – in a fun and creative way. Therefore we created 4 videos, three of them showing historic events everyone knows and one modern situation related to a very relevant topic in today's China. All four situations show people who missed once in a lifetime opportunities, hence telling the audience: Don't miss yours - the C-Class Grand Edition. Unlike other tactical campaigns this campaign went beyond showing an offer in as-big-letters-as-possible. Instead we created a fun campaign that was very well received, featured in blogs/websites and even passed on by the audience.