NISSAN PATHFINDER THE UNDERDOG

Bronze Spike
TitleNISSAN PATHFINDER THE UNDERDOG
ClientNISSAN AUSTRALIA
Product/ServiceNISSAN JUKE
CategoryA08. Cars & Automotive Services
EntrantWHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

The new Nissan Pathfinder has seven adult-sized seats. This means — unlike other seven seat cars with smaller third rows — every passenger in the Pathfinder enjoys an equally comfortable ride. They have their own entertainment systems, plenty of legroom, climate control and a range of other comforts. This campaign shows life in a large family through the eyes of its youngest member. We see the daily trials and tribulations of a young boy — forced into make-up tests by his older sister, double bounced on the trampoline, missing out of the last of the orange juice, wearing his big brother’s old ‘hand-me-down’ clothes. But when Mum brings a new car home, finally things start looking up. As even the smallest and the youngest, gets their very own space in the new Nissan Pathfinder. The 60 second TVC launched nationally during primetime viewing.

Credits

Name Company Position
Scott Whybin Whybin/TBWA Group Melbourne Chief Creative Officer
Paul Reardon Whybin/TBWA Group Melbourne Executive Creative Director
Jason Locey Whybin/TBWA Group Melbourne Associate Creative Director
Liz Levy Whybin/TBWA Group Melbourne Senior Art Director
Karolina Bozajkovska Whybin/TBWA Group Melbourne Senior Producer
Margot Ger Whybin/TBWA Group Melbourne Head Of Broadcast
Mike Napolitano Whybin/TBWA Group Melbourne Group Account Director
Matt Chiodo Whybin/TBWA Group Melbourne Account Director
Scott Woodhouse Whybin/TBWA Group Melbourne Strategy Planner
Steve Rogers Revolver Film Director
Mandy Walker Revolver D.o.p.
Pip Smart Revolver Film Producer
Jack Hutchings The Butchery Editor
Colin Renshaw Alt Visual Effects Superviser
Marnie Ellis Alt Visual Effects Producer
Simon Lister Nylon Sound Design