| Title | NISSAN PATHFINDER THE UNDERDOG |
| Brand | NISSAN AUSTRALIA |
| Product / Service | NISSAN JUKE |
| Category | A08. Cars & Automotive Services |
| Entrant | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Entrant Company | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Scott Whybin | Whybin/TBWA Group Melbourne | Chief Creative Officer |
| Paul Reardon | Whybin/TBWA Group Melbourne | Executive Creative Director |
| Jason Locey | Whybin/TBWA Group Melbourne | Associate Creative Director |
| Liz Levy | Whybin/TBWA Group Melbourne | Senior Art Director |
| Karolina Bozajkovska | Whybin/TBWA Group Melbourne | Senior Producer |
| Margot Ger | Whybin/TBWA Group Melbourne | Head Of Broadcast |
| Mike Napolitano | Whybin/TBWA Group Melbourne | Group Account Director |
| Matt Chiodo | Whybin/TBWA Group Melbourne | Account Director |
| Scott Woodhouse | Whybin/TBWA Group Melbourne | Strategy Planner |
| Steve Rogers | Revolver | Film Director |
| Mandy Walker | Revolver | D.o.p. |
| Pip Smart | Revolver | Film Producer |
| Jack Hutchings | The Butchery | Editor |
| Colin Renshaw | Alt | Visual Effects Superviser |
| Marnie Ellis | Alt | Visual Effects Producer |
| Simon Lister | Nylon | Sound Design |
The new Nissan Pathfinder has seven adult-sized seats. This means — unlike other seven seat cars with smaller third rows — every passenger in the Pathfinder enjoys an equally comfortable ride. They have their own entertainment systems, plenty of legroom, climate control and a range of other comforts. This campaign shows life in a large family through the eyes of its youngest member. We see the daily trials and tribulations of a young boy — forced into make-up tests by his older sister, double bounced on the trampoline, missing out of the last of the orange juice, wearing his big brother’s old ‘hand-me-down’ clothes. But when Mum brings a new car home, finally things start looking up. As even the smallest and the youngest, gets their very own space in the new Nissan Pathfinder. The 60 second TVC launched nationally during primetime viewing.