| Title | NISSAN JUKE SMALL PACKAGES |
| Brand | NISSAN AUSTRALIA |
| Product / Service | NISSAN JUKE |
| Category | A08. Cars & Automotive Services |
| Entrant | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Entrant Company | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Scott Whybin | Whybin/TBWA Group Melbourne | Chief Creative Officer |
| Paul Reardon | Whybin/TBWA Group Melbourne | Executive Creative Director |
| Jason Locey | Whybin/TBWA Group Melbourne | Associate Creative Director |
| Liz Levy | Whybin/TBWA Group Melbourne | Senior Art Director |
| Karolina Bozajkovska | Whybin/TBWA Group Melbourne | Senior Producer |
| Margot Ger | Whybin/TBWA Group Melbourne | Head Of Broadcast |
| Mike Napolitano | Whybin/TBWA Group Melbourne | Group Account Director |
| Matt Chiodo | Whybin/TBWA Group Melbourne | Account Director |
| Scott Woodhouse | Whybin/TBWA Group Melbourne | Strategy Planner |
| Steve Rogers | Revolver | Film Director |
| Mandy Walker | Revolver | D.o.p. |
| Pip Smart | Revolver | Film Producer |
| Jack Hutchings | The Butchery | Editor |
| Colin Renshaw | Alt | Visual Effects Superviser |
| Marnie Ellis | Alt | Visual Effects Producer |
| Urs Furrer | Alt | Flame Artist |
| Simon Lister | Nylon | Sound Design |
The all-new Nissan JUKE was one of the most highly anticipated launches for Nissan Australia in 2013. It was the first time in over 15 years that they had a youth orientated vehicle offering. But the JUKE didn’t fit within any of the existing vehicle categories. Was it a hatch? A small SUV? Or a combination of both? Nissan needed to get the vehicle on the radar of males between the age of 22 and 30 without alienating females. The JUKE is small and it’s engine turbo-charged. It has a unique style and plenty of attitude. So the launch TVC focused on the fact that “bad asses come in small packages”. It portrays short-statured historical figures with plenty of attitude; Genghis Kahn, Alexander The Great, Napoleon, and now the Nissan JUKE.