NISSAN JUKE SMALL PACKAGES

Short List
TitleNISSAN JUKE SMALL PACKAGES
ClientNISSAN AUSTRALIA
Product / ServiceNISSAN JUKE
CategoryA08. Cars & Automotive Services
EntrantWHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

The all-new Nissan JUKE was one of the most highly anticipated launches for Nissan Australia in 2013. It was the first time in over 15 years that they had a youth orientated vehicle offering. But the JUKE didn’t fit within any of the existing vehicle categories. Was it a hatch? A small SUV? Or a combination of both? Nissan needed to get the vehicle on the radar of males between the age of 22 and 30 without alienating females. The JUKE is small and it’s engine turbo-charged. It has a unique style and plenty of attitude. So the launch TVC focused on the fact that “bad asses come in small packages”. It portrays short-statured historical figures with plenty of attitude; Genghis Kahn, Alexander The Great, Napoleon, and now the Nissan JUKE.

Credits

Name Company Position
Scott Whybin Whybin/TBWA Group Melbourne Chief Creative Officer
Paul Reardon Whybin/TBWA Group Melbourne Executive Creative Director
Jason Locey Whybin/TBWA Group Melbourne Associate Creative Director
Liz Levy Whybin/TBWA Group Melbourne Senior Art Director
Karolina Bozajkovska Whybin/TBWA Group Melbourne Senior Producer
Margot Ger Whybin/TBWA Group Melbourne Head Of Broadcast
Mike Napolitano Whybin/TBWA Group Melbourne Group Account Director
Matt Chiodo Whybin/TBWA Group Melbourne Account Director
Scott Woodhouse Whybin/TBWA Group Melbourne Strategy Planner
Steve Rogers Revolver Film Director
Mandy Walker Revolver D.o.p.
Pip Smart Revolver Film Producer
Jack Hutchings The Butchery Editor
Colin Renshaw Alt Visual Effects Superviser
Marnie Ellis Alt Visual Effects Producer
Urs Furrer Alt Flame Artist
Simon Lister Nylon Sound Design