| Title | LIFE IS NOT A MARATHON |
| Brand | RECRUIT HOLDINGS |
| Product / Service | RECRUIT POINTS |
| Category | A11. Publications & Media |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | PADDLE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuya　furukawa | Dentsu Inc. | Executive Creative Director |
| Kota Tohata | Dentsu Inc. | Creative Director/Planner |
| Hiroshi Ichikura | Ichikura Office | Copywriter |
| Miwako Hosokawa | Dentsu Inc. | Copywriter |
| Masatoshi Kurita | Dentsu Inc. | Copywriter/Planner |
| Ryosuke Miyashita | Dentsu Inc. | Art Director |
| Mayu Taguchi | Dentsu Inc. | Art Director |
| Hikaru Ikeuchi | Dentsu Inc. | Producer |
| Akiyo Ogawa | Dentsu Inc. | Producer |
| Junichi Kawahara | Dentsu Inc. | Account Executive |
| Kohei Yamamoto | Dentsu Inc. | Account Executive |
| Tsugihisa Tanaka | Voyager | Director |
| Kenichi Sumide | Freelance | Second Director |
| Toyotarou Shigemori | GLASSLOFT | Photographer |
| Kazuta Yanagihara | Paddle Inc. | Production Producer |
| Yoshihiro Matsuguma | Paddle Inc. | Production Producer |
| Hiroaki Tamura | Paddle Inc. | Production Producer |
| Yoshiro Tanioka | Paddle Inc. | Production Managaer |
| Shinta Shibayama | Paddle Inc. | Production Manager |
| Yoko Iwaasa | Paddle Inc. | Production Manager |
In Japan, people have long believed that having good life is about studying hard, getting into the best schools, and working for the best companies to have stable income. They said life is a marathon, competing for speed and distance toward one common goal.Today with massive wave of globalization and rapidly changing society, there may not be one common goal for everybody. They have to think on their own and find out their own objectives.Let's be creative, think out of the boxes, and create new orders. This is a big visual message from Recruit, the leading lifestyle company to all the Japanese people.