| Title | PUPPETEER |
| Brand | MEDIACORP |
| Product / Service | TOGGLE |
| Category | A14. Commercial Public Services |
| Entrant | THE LOCAL Singapore, SINGAPORE |
| Entrant Company | THE LOCAL Singapore, SINGAPORE |
| Advertising Agency | THE LOCAL Singapore, SINGAPORE |
| Production Company | TWO OCEANS FILM COMPANY Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Kirsten Ackland | The Local Pte Ltd | Executive Creative Director |
| Shaun Quek | The Local Pte Ltd | Business Director |
| Selina Chua | The Local Pte Ltd | Art Director |
| Chia Shan Yu | The Local Pte Ltd | Art Director |
| Marc Abel Lim | The Local Pte Ltd | Copywriter |
| Stacy Tan | The Local Pte Ltd | Art Director |
| Warren Klass | Two Oceans Film Company | Director |
| Andrea Bligh | Two Oceans Film Company | Producer |
| Ho Peck Kheng | The Local Pte Ltd | Business Director |
| Joni Ng | Mediacorp | Head Of Marketing |
The spot is, at its core, an entertaining dramatisation of the Toggle’s1 benefits. The spot is largely communicated in Mandarin as that is MediaCorp’s main point of difference (and reason to watch Toggle): local drama shows. But as it stands, the spot’s simplicity made it easy for anyone to understand that the face of tv is changing for good. 1 Toggle, a brand new interactive service offering from MediaCorp, will be delivered over broadband connection and made available on TV sets, PCs, tablet devices and smart phones. TRANSLATION Toggle English Translation Scene 1 Romeo: Stop using the same tactic every time we argue! Try a new one! Priscilia: Fine! Did you have dinner with her? Romeo: Yes, I did! So what? Can’t you give me a little freedom? Scene 2: Romeo: If we’re not going to get married, then what’s the point of us? Priscilia: Isn’t this precisely what you wanted? -the end-