Title | BEAMING ROCKET |
Brand | LG ELECTRONICS |
Product / Service | PORTABLE PROJECTOR |
Category | B01. Internet Film |
Entrant | KREMA WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | KREMA WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | KREMA WORLDWIDE Seoul, SOUTH KOREA |
Production Company | COMRAD Amsterdam, THE NETHERLANDS |
Name | Company | Position |
---|---|---|
Dong Jin Son | KREMA Worldwide | Creative Director |
Sun Kyung Choi | KREMA Worldwide | Agency Producer |
Marius Van De Weerd | COMRAD/CZAR | Producer |
Jonathan Elbers | COMRAD/CZAR | Director |
Do you still think that the Projector should be installed interior? The LG MiniBeam shows formidable features for portability and Entertainment. To raise its awareness more than its competitors, We planned on making a viral film to catch consumer’s eyes. We found Juan, an inspired video artist who makes ultra-realistic projections and went out into the streets to give people marvelous experience with the portable MiniBeam & Juan ability to brighten everyday living with a touch of entertainment you’d never expect! We found that our film has amassed over 4 million hits at very first 3 weeks, and it moves global bloggers who were not interested in the projector before. Last but not least, LG MiniBeam’s sales have been up at last 4/4 quarter and now it gets closer to the No.1 brand on its industry. Our inspiration is here. Enjoy!