Title | STEADY FEATHERS |
Brand | LG ELECTRONICS |
Product / Service | PHONE - G2 |
Category | B01. Internet Film |
Entrant | KREMA WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | KREMA WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | KREMA WORLDWIDE Seoul, SOUTH KOREA |
Production Company | CZAR Amsterdam, THE NETHERLANDS |
Production Company 2 | SUPERHEROES AMSTERDAM Amsterdam, THE NETHERLANDS |
Name | Company | Position |
---|---|---|
Dong Jin Son | KREMA Worldwide | Creative Director |
Rogier Vijverberg | Superheros | Creative Director |
Thijs Biersteker | Superheros | Creative Director |
Heran Kim | KREMA Worldwide | Account Executive |
Severien Jansen | Superheros | Agency Producer |
Felipe Camara | Superheros | Creative Strategist |
Williem Gerritsen | CZAR | Director |
Hein Scheffer | CZAR | Producer |
Anne De Ritter | CZAR | Producer |
Great ideas are everywhere. Have you ever heard of the vestibulo-ocular reflex of a chicken? It is a chicken’s amazing ability to keep its eye focused during movement. There are lots of people who are into craziness. So we found Dave and agreed to do something not just crazy, but the perfect way to illustrate the steadiness of the LG G2 smartphone camera. No one could predict the chemistry that was created between Dave and Lovely chicken Lizzy; a beautiful relationship. Steady Feathers tells the story of Dave and his chicken Lizzy. Dave is a cameraman who’s always on the lookout for the best steady shot. He stumbled online upon a chicken’s amazing gaze stabilization, and decided to try it on his own. In an adrenaline fueled sequence of shots we see him taking the GALLUSCAM to the extreme… Steady feathers became affectionately known and continue to rack up views and comments on YouTube. This film goes over 100k views in the first 24hrs and overwhelming responses, that's really promising. 2 million views in 5 days! 4 million views in less than 4 weeks!! Cluck cluck :). 5,5 million views in 8 weeks! In total 6,014,724.00 views across tracked videos.