STEADY FEATHERS

TitleSTEADY FEATHERS
BrandLG ELECTRONICS
Product / ServicePHONE - G2
CategoryB01. Internet Film
EntrantKREMA WORLDWIDE Seoul, SOUTH KOREA
Entrant Company KREMA WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency KREMA WORLDWIDE Seoul, SOUTH KOREA
Production Company CZAR Amsterdam, THE NETHERLANDS
Production Company 2 SUPERHEROES AMSTERDAM Amsterdam, THE NETHERLANDS

Credits

Name Company Position
Dong Jin Son KREMA Worldwide Creative Director
Rogier Vijverberg Superheros Creative Director
Thijs Biersteker Superheros Creative Director
Heran Kim KREMA Worldwide Account Executive
Severien Jansen Superheros Agency Producer
Felipe Camara Superheros Creative Strategist
Williem Gerritsen CZAR Director
Hein Scheffer CZAR Producer
Anne De Ritter CZAR Producer

Brief Explanation

Great ideas are everywhere. Have you ever heard of the vestibulo-ocular reflex of a chicken? It is a chicken’s amazing ability to keep its eye focused during movement. There are lots of people who are into craziness. So we found Dave and agreed to do something not just crazy, but the perfect way to illustrate the steadiness of the LG G2 smartphone camera. No one could predict the chemistry that was created between Dave and Lovely chicken Lizzy; a beautiful relationship. Steady Feathers tells the story of Dave and his chicken Lizzy. Dave is a cameraman who’s always on the lookout for the best steady shot. He stumbled online upon a chicken’s amazing gaze stabilization, and decided to try it on his own. In an adrenaline fueled sequence of shots we see him taking the GALLUSCAM to the extreme… Steady feathers became affectionately known and continue to rack up views and comments on YouTube. This film goes over 100k views in the first 24hrs and overwhelming responses, that's really promising. 2 million views in 5 days! 4 million views in less than 4 weeks!! Cluck cluck :). 5,5 million views in 8 weeks! In total 6,014,724.00 views across tracked videos.

Links

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