| Title | NOW I GET IT |
| Brand | KIRIN BEVERAGE COMPANY |
| Product / Service | FIRE |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | TYO MONSTER Tokyo, JAPAN |
| Entrant Company | TYO MONSTER Tokyo, JAPAN |
| Advertising Agency | 17 JUNANA Tokyo, JAPAN |
| Advertising Agency 2 | ASATSU-DK Tokyo, JAPAN |
| Production Company | TYO MONSTER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takuya Matsuo | 17 Junana Inc. | Creative Director |
| Tatsuya Kuritsuka | 17 Junana Inc. | Planner |
| Hitomi Yoshimura | TYO Inc. Creative Center | Planner |
| Takuji Mizuno | TYO Inc. MONSTER Div. | Producer |
| Shinichiro Ide | TYO Inc. MONSTER Div. | Producer |
| Ryosuke Maeda | So Office | Director |
| Mikiya Takimoto | Takimoto Photo Office | Cinematographer |
| Takenori Higashimoto | GO/SUNS | Lighting Engineer |
| Towako Kuwajima | Somethingelse Inc. | Arｔ |
| Takashi Kumagai | Lake TAJO | Stylist |
| Hiromi Shintani | Bipost | Stylist |
| Katsuhiko Yuumi | THYMON | Hair Makeup |
| Masayuki Eikura | Eikura Office | Hair Makeup |
| Masako Yamauchi | Quesera | Casting |
| Yosuke Eguchi | PAPADO/Inc. | Talent |
| Ryosuke Maeda | So Office | Off/Line Editor |
| Masahiro Nagashima | L'espace Vision Co./Ltd. | On/Line Editor |
| Hiroshi Nomura | Freelanc | Mixer |
| Kenji Sugimoto | TYO Inc. MONSTER Div. | Production Manager |
| Eiichi Tezuka | GOODDAY JAPAN | Location |
Inspired by the product name "FIRE", we have developed a campaign named "Keep the fire in your heart”. TVC "Now I get itr" illustrates the protagonist realizes his father's passion to work which he knew nothing about till he grows up to put himself in the same position. This realization ignites his passion just like his father.