A DISTURBANCE IN THE FORCE

TitleA DISTURBANCE IN THE FORCE
BrandNISSAN
Product / ServiceNISSAN JUKE
CategoryB01. Internet Film
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency TBWA\HAKUHODO Tokyo, JAPAN
Media Agency HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN
Production Company PYRAMID FILM Tokyo, JAPAN

Credits

Name Company Position
Miki Matsui TBWA HAKUHODO Chief Creative Officer
Takahiro Hosoda TBWA HAKUHODO Creative Director
Nobuhiro Arai TBWA HAKUHODO Copywriter
Hirotaka Fukatsu TBWA HAKUHODO Agency Producer
Yuta Okuyama TBWA HAKUHODO Planner
Gen Ishii Neadertal Art Director
Tokiko Fujioji Neadertal Designer
Yuki Nakamura Neandertal Designer
Wataru Sato Pyramid Film Director
Kiyo Freelance Cinematographer
Kenji Hattori Pyramid Film Production Producer
Shin Nishimura Pyramid Film Production Producer
Takeshi Kasuga Pyramid Film Production Producer
Keita Nishio Freelance Gaffer
Yoshiyuki Honda Freelance Editor
Yukito Komori Freelance Editor
Jun Watanabe Freelance Editor
Hitoshi Fushimi Freelance Music Composer
Akito Furukawa Freelance Production Designer

Brief Explanation

This series of web movies features Stormtroopers investigating Earth. After seeing a uniquely personalized Nissan Juke in the undergrounds of Tokyo, they make up their minds to free themselves from the traditional white armor to bright red armors (complete with white racing stripes). This movie plays off the target insight that people have an inner desire to purposely make certain choices in order to be different and standout.

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