Title | THE ENCOUNTER |
Brand | NISSAN |
Product / Service | NISSAN JUKE |
Category | B01. Internet Film |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
Media Agency | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Production Company | PYRAMID FILM Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Miki Matsui | TBWA HAKUHODO | Chief Creative Officer |
Takahiro Hosoda | TBWA HAKUHODO | Creative Director |
Nobuhiro Arai | TBWA HAKUHODO | Copywriter |
Hirotaka Fukatsu | TBWA HAKUHODO | Agency Producer |
Yuta Okuyama | TBWA HAKUHODO | Planner |
Gen Ishii | Neadertal | Art Director |
Tokiko Fujioji | Neadertal | Designer |
Yuki Nakamura | Neandertal | Designer |
Wataru Sato | Pyramid Film | Director |
Kiyo | Freelance | Cinematographer |
Kenji Hattori | Pyramid Film | Production Producer |
Shin Nishimura | Pyramid Film | Production Producer |
Takeshi Kasuga | Pyramid Film | Production Producer |
Keita Nishio | Freelance | Gaffer |
Yoshiyuki Honda | Freelance | Editor |
Yukito Komori | Freelance | Editor |
Jun Watanabe | Freelance | Editor |
Hitoshi Fushimi | Freelance | Music Composer |
Akito Furukawa | Freelance | Production Designer |
This series of web movies features Stormtroopers investigating Earth. After seeing a uniquely personalized Nissan Juke in the undergrounds of Tokyo, they make up their minds to free themselves from the traditional white armor to bright red armors (complete with white racing stripes). This movie plays off the target insight that people have an inner desire to purposely make certain choices in order to be different and standout.