| Title | SPEAK UP |
| Brand | THE BODY SHOP MALAYSIA |
| Product / Service | COSMETICS & BEAUTY |
| Category | B01. Internet Film |
| Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Entrant Company | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Advertising Agency | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Production Company | PIXELPOST Petaling Jaya, MALAYSIA |
| Production Company 2 | TWOAM Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| David Sin | Grey Group Kuala Lumpur | Executive Creative Director |
| Andrew Fong/Ramanjit Singh Gulati | Grey Group Kuala Lumpur | Creative Director |
| Raman Gulati/Nadia Mcdonald/Jessica Wong | Grey Group Kuala Lumpur | Copywriter |
| Yap Yi Ling/Andrew Fong | Grey Group Kuala Lumpur | Art Director |
| Lubna Khan | Grey Group Kuala Lumpur | Planning Director |
| Sulaiman Abu Bakar | Grey Group Kuala Lumpur | Agency Producer |
| Suzy Chiang | Grey Group Kuala Lumpur | Agency Producer |
| Andrew Fong/Nadia Mcdonald/Derek Yeo | Grey Group Kuala Lumpur | Account Management |
| Danny Lim | Twoam | Music |
| Naim Brundage | Twoam | Director |
| Alison Yong/Wira Chon | Twoam | Producers |
| Kit Kuan/Lau Shir Li | Twoam | Sound Engineer |
Every day little girls learn from the role models around them. Instead of learning qualities that will make them women of substance, they are taught to not speak up for themselves, focus on their looks and do what is expected. The Body Shop Malaysia took action with 3 online videos: ‘Speak Up’, ‘Unnatural Beauty’ and ‘Good Girl’. Each featuring girls as young as 4, these highlighted the need to think beyond cultural norms and change our ways, - so that young girls are encouraged to become women of substance and ‘ Be More Than Beautiful’. The video campaign touched the hearts of people across the world and got featured on leading international websites like Buzz:60, USA Today and India's International Business Times - all to create over 250 million PR impressions.