| Title | DUPÉ |
| Brand | YARRA VALLEY WATER |
| Product / Service | WATER UTILITIES |
| Category | B01. Internet Film |
| Entrant | OGILVY MELBOURNE, AUSTRALIA |
| Entrant Company | OGILVY MELBOURNE, AUSTRALIA |
| Advertising Agency | OGILVY MELBOURNE, AUSTRALIA |
| Production Company | ONE20 Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Steve Back | Ogilvy | Chief Creative Officer |
| Brendon Guthrie | Ogilvy | Executive Creative Director |
| Dave Scott | Ogilvy | Creative Director |
| Sally Hastings | Ogilvy | Art Director |
| Michael Punton | Ogilvy | Copywriter |
| Jesse Steinfort | Ogilvy | Senior Designer |
| Karsten Jurkshat | One20 | Designer |
| Gavin Macmillan | Ogilvy | Head Of Brand Strategy |
| Luke Coulson | One20 | Supervising Producer |
| Charlotte Griffiths | One20 | Tv Producer |
| Olly Sindle | One20 | Editor/Director |
| Nick Muncaster | Ogilvy | General Manager |
| Carol Macdonald | Ogilvy | Account Director |
| Sophie Holberton | Ogilvy | Account Manager |
| Ewan Thornton | Ogilvy | Group Account Director |
| Jamie Mcclelland | Ogilvy | Senior Account Manager |
| Billy Browne | Crayon | |
| Flagstaff | Flagstaff | Sound |
Our film is set in a busy shopping centre, in a shop called Dupé. As customers browse and our salesman begins his sales pitch, it becomes clear that this is no ordinary shop. Fresh air in jars, good moods in tins...this shop is putting a price on things you can easily get for free, which is exactly what bottled water companies do. With the help of the salesman the true purpose of the store is revealed to the customers, who have no idea they are being filmed.