Title | COKE CNY-HOME ALONE KIDS |
Brand | COCA-COLA BEVERAGES (SHANGHAI) |
Product / Service | COCA-COLA |
Category | B01. Internet Film |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
Media Agency | ISOBAR Shanghai, CHINA |
Production Company | MEIJIA YANGGUANG BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Tomaz Mok | Mccann Erickson Shanghai | Chairman |
Manco Wei | Mccann Erickson Shanghai | Creative Director |
Sun Tao | Mccann Erickson Shanghai | Creative Director |
Jeremy Guo | Mccann Erickson Shanghai | Creative Director |
Cheng Cheng | Mccann Erickson Shanghai | Agency Producer |
Cia Hatzi | Mccann Erickson Shanghai | Regional Business Director |
Star Zhou | Mccann Erickson Shanghai | Associate Account Director |
Every one in three children is a left-behind child in rural China. The number has exceeded 60 million. Their parents work in cities, half of them only back home in Lunar New Year once in a few years. This Lunar New Year, Coca-Cola will make these children’s wishes come true by bringing their parents back home. We recorded the previous reunion moments of three families from Longsheng, Guangxi Province, China.