COKE CNY-HOME ALONE KIDS

TitleCOKE CNY-HOME ALONE KIDS
BrandCOCA-COLA BEVERAGES (SHANGHAI)
Product / ServiceCOCA-COLA
CategoryB01. Internet Film
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Media Agency ISOBAR Shanghai, CHINA
Production Company MEIJIA YANGGUANG BEIJING, CHINA

Credits

Name Company Position
Tomaz Mok Mccann Erickson Shanghai Chairman
Manco Wei Mccann Erickson Shanghai Creative Director
Sun Tao Mccann Erickson Shanghai Creative Director
Jeremy Guo Mccann Erickson Shanghai Creative Director
Cheng Cheng Mccann Erickson Shanghai Agency Producer
Cia Hatzi Mccann Erickson Shanghai Regional Business Director
Star Zhou Mccann Erickson Shanghai Associate Account Director

Brief Explanation

Every one in three children is a left-behind child in rural China. The number has exceeded 60 million. Their parents work in cities, half of them only back home in Lunar New Year once in a few years. This Lunar New Year, Coca-Cola will make these children’s wishes come true by bringing their parents back home. We recorded the previous reunion moments of three families from Longsheng, Guangxi Province, China.

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