Brief Explanation

Thai Life Insurance Brand's Vision is to be a trusted life partner who gives more value to people & society by truly take care people's life with true sincerity without wishing for anything in return. At present, Thais are yearning for good & good people. Since the brand point of view is to give more value to people and society, Thai Life Insurance decided to encourage Thais to believe in good. The story is executed via one man who keeps doing good things every day and doesn't care even others think he is deceived. He keeps doing them every day without expecting anything in return. Finally he gets something back, something that money can't buy, something that even the viewer can feel it too. Additionally, the TVC is reflected category insight as for most Thai people, they perceived Life insurance a wasteful spending. They get nothing in return unless something happen e.g. accident, death, sick, etc. This TVC is implied that Life insurance is actually provide real benefits of having peace of mind, living life beautifully, caring and understanding.