| Title | BLAZED |
| Brand | NEW ZEALAND TRANSPORT AGENCY |
| Product / Service | ROAD SAFETY |
| Category | A16. Public Service Messages and Charities |
| Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Media Agency | OMD Wellington, NEW ZEALAND |
| Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Paul Graham | New Zealand Transport Agency | Principal Scientist |
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
| Victoria Slade | New Zealand Transport Agency | Senior Advertising Advisor |
| Philip Andrew | Clemenger BBDO | Executive Creative Director |
| Brigid Alkema | Clemenger BBDO | Creative Director |
| Mark Dalton | Clemenger BBDO | Art Director |
| Mike Gwyther | Clemenger BBDO | Copywriter |
| Linda Major | Clemenger BBDO | Director Of Social Marketing |
| Bethany Omeri | Clemenger BBDO | Account Manager |
| Martin Gray | Clemenger BBDO | Agency Producer |
| Thomas Scovell | Clemenger BBDO | Planner |
| Taika Waititi | Curious Film | Director |
| Matt Noonan | Curious Film | Producer |
| Tom Eagles | Curious Film | Editor |
| Toni Ulrich | Maori TV | Sales Executive |
| Annabelle Wilkinson | OMD | Business Director |
| Emily Goulden | OMD | Account Director |
| Tamara O'neill | Liquid Studios | Sound |
| Peter Van Der Fluit | Liquid Studios | Music |
| Craig Matuschka | Liquid Studios | Sound |
| Blockhead | Additional company | |
| Liquid Studios | Additional company |
In this ad, 3 children playfully mock their parents behaviour while waiting for them in the car, knowing they are inside the house smoking weed - highlighting this behaviour raised the question of morality of driving stoned.