| Title | THE HOLIDAY BULGE |
| Brand | AIRASIA |
| Product / Service | AIRLINE |
| Category | A10. Travel, transport & tourism, entertainment & leisure |
| Entrant | PUBLICIS MOJO Brisbane, AUSTRALIA |
| Entrant Company | PUBLICIS MOJO Brisbane, AUSTRALIA |
| Advertising Agency | PUBLICIS MOJO Brisbane, AUSTRALIA |
| Production Company | PLAY TV Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy Ward | Publicis Mojo | Creative Director |
| Christian McKechnie | Publicis Mojo | Copywriter |
| Benjamin Lees | Publicis Mojo | Art Director |
| Jo Millington | Publicis Mojo | Account Director |
| Shaka Kane | Publicis Mojo | Senior Account Manager |
| Sarah McCabe | Publicis Mojo | Account Manager |
| Emma Lloyd | Publicis Mojo | Account Executive |
| Vicki Lee | Publicis Mojo | Head Of Television |
| Jacinta Xing | Publicis Mojo | Producer |
| Frazer Bailey | Play TV | Director |
| Justin Lyons | Play TV | Producer |
| Jason Hargreaves | Play TV | Cinematographer |
| Digby Hogan | Play TV | Editor |
| David Champion | The Voice Plant | Sound Engineer |
| Stuart Myerscough | AirAsia | Head Of International Marketing |
| Brendan McGruther | AirAsia | Marketing Manager |
| Ken Moffat | Play TV | Lighting |
| George Vasiliou | Publicis Media | Media Account Director |
| Lauren Kenny | Publicis Media | Media Account Manager |
A bored call centre worker makes the most of a bad situation when her colleagues incorrectly assume she’s pregnant. She accepts her boss’s offer of paid sick leave as a chance to escape to Thailand for a few weeks. She completes her ruse with a fake doctor’s certificate from the Khao San Road’s famous document forgers. The line ‘If you need an escape, we can help’ fades up, followed by the AirAsia logo.