| Title | THE TAKE OVER |
| Brand | MURRAY GOULBURN CO-OPERATIVE |
| Product / Service | DEVONDALE MILK |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | DDB GROUP MELBOURNE , AUSTRALIA |
| Entrant Company | DDB GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency | DDB GROUP MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Darren Spiller | DDB Group Melbourne | Executive Creative Director |
| Simon Bagnasco | DDB Group Melbourne | Creative Director |
| Jordy Molloy | DDB Group Melbourne | Art Director |
| Toby Kennedy | DDB Group Melbourne | Copywriter |
| Naomi Gorringe | DDB Group Melbourne | Group Business Director |
| Julia Sheehan | DDB Group Melbourne | Business Director |
| Hannah O'brien | DDB Group Melbourne | Business Executive |
| Simon Thomas | DDB Group Melbourne | Head Of Tv |
| Steve Rogers | Revolver/Will O'Rourke | Director |
| Michael Ritchie | Revolver/Will O'Rourke | Executive Producer |
| Pip Smart | Revolver/Will O'Rourke | Executive Producer/Producer |
The Devondale Dairy Co-op is 100% farmer-owned and operated, which means the people that milk the cows are the same people making all the big decisions. Understandably, many Aussies are shocked to discover that a large portion of the milk they drink is owned by large corporations who don’t share these same values. With this TVC, we wanted to shed some light on the subject. Launching Devondale’s first foray into fresh milk, the spot takes a light-hearted dig at the dairy co-op's 'corporate' competitors, following a hapless team of big business types as they attempt to operate an Aussie dairy.