Title	THE TAKE OVER
Client	MURRAY GOULBURN CO-OPERATIVE
Product / Service	DEVONDALE MILK
Category	A02. Drinks - Alcoholic & Non-Alcoholic
Entrant	DDB GROUP MELBOURNE , AUSTRALIA
Entrant Company	DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency	DDB GROUP MELBOURNE, AUSTRALIA
Production Company	REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name	Company	Position
Darren Spiller	DDB Group Melbourne	Executive Creative Director
Simon Bagnasco	DDB Group Melbourne	Creative Director
Jordy Molloy	DDB Group Melbourne	Art Director
Toby Kennedy	DDB Group Melbourne	Copywriter
Naomi Gorringe	DDB Group Melbourne	Group Business Director
Julia Sheehan	DDB Group Melbourne	Business Director
Hannah O'brien	DDB Group Melbourne	Business Executive
Simon Thomas	DDB Group Melbourne	Head Of Tv
Steve Rogers	Revolver/Will O'Rourke	Director
Michael Ritchie	Revolver/Will O'Rourke	Executive Producer
Pip Smart	Revolver/Will O'Rourke	Executive Producer/Producer

Brief Explanation

The Devondale Dairy Co-op is 100% farmer-owned and operated, which means the people that milk the cows are the same people making all the big decisions. Understandably, many Aussies are shocked to discover that a large portion of the milk they drink is owned by large corporations who don’t share these same values. With this TVC, we wanted to shed some light on the subject. Launching Devondale’s first foray into fresh milk, the spot takes a light-hearted dig at the dairy co-op's 'corporate' competitors, following a hapless team of big business types as they attempt to operate an Aussie dairy.