| Title | BUM CRACK |
| Brand | PACIFIC BRANDS UNDERWEAR GROUP |
| Product / Service | BONDS |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Media Agency | MEDIACOM Melbourne, AUSTRALIA |
| Production Company | CURIOUS FILM Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Tim Bishop | Clemenger BBDO Melbourne | Art Director |
| Alex Metson | Clemenger BBDO Melbourne | Copywriter |
| Nic Buckingham | Clemenger BBDO Melbourne | Art Director |
| Sonia Von Bibra | Clemenger BBDO Melbourne | Executive Producer |
| Pip Heming | Clemenger BBDO Melbourne | Agency Producer Tv |
| Simon Lamplough | Clemenger BBDO Melbourne | Client Service Director |
| Marnie Mckenzie | Clemenger BBDO Melbourne | Senior Account Director |
| Kate Forster | Clemenger BBDO Melbourne | Account Director |
| Alex Carroll | Clemenger BBDO Melbourne | Account Executive |
| Mike Derepas | Clemenger BBDO Melbourne | Strategic Planner |
| Mark Gilbert | Curious Film | Director |
| Tim Parrington/Eugene Richards | The Butchery | Editor |
| Peter Grasse | Curious Film | Executive Producer |
| Kate Menzies | Curious Film | Producer |
| Tanya Deans | Pacific Brands Underwear Group | General Manager Marketing |
| Emily Small | Pacific Brands Underwear Group | Marketing Manager Bonds |
Guys can be their own worst enemy. In this ad we watch a guy sabotaging his chances with a pretty girl because he hasn't kept his underwear up to date. Leaving us with the simple lesson 'Protect yourself from yourself'.