| Title | UPSIDE DOWN DANCING |
| Brand | FOSTERS / CARLTON AND UNITED BREWERIES |
| Product / Service | CARLTON DRY |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Media Agency | MEDIACOM Melbourne, AUSTRALIA |
| Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Russel Fox | Clemenger BBDO Melbourne | Senior Creative |
| Nic Buckingham | Clemenger BBDO Melbourne | Senior Creative |
| Sonia Von Bibra | Clemenger BBDO Melbourne | Executive Director |
| Nick Darrigan | Clemenger BBDO Melbourne | Senior Account Manger |
| Chris Baker | Clemenger BBDO Melbourne | Account Executive |
| Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
| Matt Pearce | Clemenger BBDO Melbourne | Strategic Planner |
| Taika Waititi | Curious Film | Director |
| Dj Stipson | Curious Film | Cinematographer |
| Tom Eagles | Curious Film | Editor |
| Matt Noonan | Curious Film | Executive Producer |
| Karl Richter | Level Two Music | Music Superviser |
| Andrew Meldrum | Carlton And United Breweries | General Manager Marketing |
| Michael Mckeown | Carlton And United Breweries | Brand Manager |
| Robin Elder | Carlton And United Breweries | Marketing Co/Ordinator |
Young men seem to be pretty savvy these days when it comes to advertising and quick to call bullshit on it. Knowing that they don't like a hard sell, the idea was to provide them with something entertaining. These spots demonstrate the spontaneous and inventive activities young blokes get up to while having a couple of beers.