| Title | GRAPE FLAVOR |
| Brand | MORINAGA & CO. |
| Product / Service | HICHEW |
| Category | A01. Food |
| Entrant | DENTSU PLUS Bangkok, THAILAND |
| Entrant Company | DENTSU PLUS Bangkok, THAILAND |
| Advertising Agency | DENTSU PLUS Bangkok, THAILAND |
| Production Company | TONGTA FILM Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Subun Khow | Dentsu Plus | Chief Creative Officer |
| Putthipong Thanathititantorn | Dentsu Plus | Creative Director |
| Pirapak Wipawawong | Dentsu Plus | Copywriter |
| Subun Khow | Dentsu Plus | Copywriter |
| Wasin Pothikasem | Dentsu Plus | Art Director |
| Putthipong Thanathititantorn | Dentsu Plus | Art Director |
| Vorawit Prakornkaew | Dentsu Plus | Agency Producer |
| Ayaka Yoshizawa | Dentsu Plus | Account Manager |
| Kiatniyom Sawangcharoen | Dentsu Plus | Account Management Director |
Hi Chew soft fruit-flavored candies are the real tasty fruit flavor. In order to attract the teenager target, we have create a sense of humor in our TVC. In the story, Dr. HiChew, our presenter, will replace real fruit with a Hi Chew candy. By Dr. HiChew’s special technique, the teenager will continue to enjoy eating without any doubt. It finally proves that Hi Chew has a real fruit taste.