Title | MEMORY |
Brand | KINGSTON TECHNOLOGY INTERNATIONAL |
Product / Service | KINGSTON / COMPUTER MEMORY |
Category | B01. Internet Film |
Entrant | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Entrant Company | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Advertising Agency | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Media Agency | HAVAS MEDIA TAIWAN Taipei, CHINESE TAIPEI |
Production Company | GREATLAND FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Fish Chen | Havas Worldwide Taiwan | Executive Creative Director |
Fish Chen | Havas Worldwide Taiwan | Creative Director |
Chinchin Chien | Havas Worldwide Taiwan | Creative Director |
Fish Chen | Havas Worldwide Taiwan | Art Director |
Jay Chen | Havas Worldwide Taiwan | Art Director |
Fish Chen | Havas Worldwide Taiwan | Copywriter |
Chinchin Chien | Havas Worldwide Taiwan | Copywriter |
Winnie Cheng | Havas Worldwide Taiwan | Copywriter |
George Bai | Havas Worldwide Taiwan | Account Director |
Tammy Tsai | Havas Worldwide Taiwan | Account Manager |
Hank Hsu | Havas Worldwide Taiwan | Account Executive |
This film has connected the brand Kingston with “memory” as the communication strategy. It gives the brand warmth from the depth of memory. The story was adapted from a true story from BBC news. An elegant elder lady, Dr. Margaret McCollum often sat quietly in the Embankment station of the London Tube, until one day she approached to the station manager and asked if she can get a copy of the previous safety message: Mind the gap. It was her late husband, Oswald Laurence’s voice. The station manager realized her affections and how she lingers on her memories. He helped bring her husband’s voice back and kept her memory. This film has aroused people’s sentiments of their memories, and also recognized Kingston’s value of memory.