MEMORY

TitleMEMORY
BrandKINGSTON TECHNOLOGY INTERNATIONAL
Product / ServiceKINGSTON / COMPUTER MEMORY
CategoryB01. Internet Film
EntrantHAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Entrant Company HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Advertising Agency HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Media Agency HAVAS MEDIA TAIWAN Taipei, CHINESE TAIPEI
Production Company GREATLAND FILMS Taipei, CHINESE TAIPEI

Credits

Name Company Position
Fish Chen Havas Worldwide Taiwan Executive Creative Director
Fish Chen Havas Worldwide Taiwan Creative Director
Chinchin Chien Havas Worldwide Taiwan Creative Director
Fish Chen Havas Worldwide Taiwan Art Director
Jay Chen Havas Worldwide Taiwan Art Director
Fish Chen Havas Worldwide Taiwan Copywriter
Chinchin Chien Havas Worldwide Taiwan Copywriter
Winnie Cheng Havas Worldwide Taiwan Copywriter
George Bai Havas Worldwide Taiwan Account Director
Tammy Tsai Havas Worldwide Taiwan Account Manager
Hank Hsu Havas Worldwide Taiwan Account Executive

Brief Explanation

This film has connected the brand Kingston with “memory” as the communication strategy. It gives the brand warmth from the depth of memory. The story was adapted from a true story from BBC news. An elegant elder lady, Dr. Margaret McCollum often sat quietly in the Embankment station of the London Tube, until one day she approached to the station manager and asked if she can get a copy of the previous safety message: Mind the gap. It was her late husband, Oswald Laurence’s voice. The station manager realized her affections and how she lingers on her memories. He helped bring her husband’s voice back and kept her memory. This film has aroused people’s sentiments of their memories, and also recognized Kingston’s value of memory.

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