Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Mailings
KMS SHAGS KAO AUSTRALIA KMS CALIFORNIA	BASHFUL Sydney	AUSTRALIA	Bronze
PENNY THE PIRATE LUXOTTICA OPSM KIDS EYE SCREENING TOOL	SAATCHI & SAATCHI Sydney	AUSTRALIA	Silver
THE NEWSPAPER THAT UNITED THE PRESS PARLE AGRO CAFE CUBA	CREATIVELAND ASIA Mumbai	INDIA	Short List
A02 Ambient media: small scale (incl. premiums and giveaways)
MOTHER BOOK KISHOKAI MEDICAL CORPORATION BELL-NET OBSTETRICS	DENTSU CHUBU Nagoya	JAPAN	Gold Spike
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING	LEO BURNETT HONG KONG	HONG KONG	Bronze
HOME FOR HOPE SAVE OUR STREET DOGS (SOSD) PET ADOPTION PROGRAM	DDB GROUP SINGAPORE	SINGAPORE	Bronze
HONDA H2O HONDA HONDA FCX	LEO BURNETT MELBOURNE	AUSTRALIA	Bronze
THE LIGHT BAG SALAAM BAALAK TRUST SALAAM BAALAK TRUST	CHEIL WORLDWIDE (INDIA) Gurgaon	INDIA	Bronze
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA	McCANN WORLDGROUP Mumbai	INDIA	Bronze
A03 Ambient media: large scale
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Silver
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND	Short List
EMERGENCY DEFENCE FORCE RECRUITING AIR FORCE	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA	Short List
RICE-CODE INAKADATE VILLAGE RICE-CODE	HAKUHODO Tokyo	JAPAN	Gold Spike
SAFE DRIVING PROGRAM - CAR CRASH SAMSUNG S-DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
REINVENTING THE AUTOGRAPH ADIDAS SPORTSWEAR	TBWA\SINGAPORE	SINGAPORE	Short List
NRMA-CRASHED CAR SHOWROOM INSURANCE AUSTRALIA GROUP INSURANCE	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Short List
THE SPLASH VENDING MACHINE COCA-COLA JAPAN COMPANY SPRITE	HAKUHODO Tokyo	JAPAN	Short List
A04 Use of Digital in a Direct Campaign
KNOW YOUR ENGLISH BRITISH COUNCIL PRIVATE EDUCATION	GREY GROUP Singapore	SINGAPORE	Bronze
RADIANT RETURN PZ CUSSONS LAUNDRY DETERGENT	DDB GROUP MELBOURNE	AUSTRALIA	Short List
WORLD UNDER WATER CARBONSTORY SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT	BBDO PROXIMITY SINGAPORE	SINGAPORE	Bronze
A05 Use of Other Digital Solutions in a Direct Campaign
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Silver
OFFLINE BOOK MATH PAPER PRESS PRINTED BOOKS	DDB GROUP SINGAPORE	SINGAPORE	Short List
GUIDE DOTS GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE GUIDE DOGS ASSOCIATION OF THE BLIND	Y&R SINGAPORE	SINGAPORE	Short List
ALERT SHIRT FOXTEL FOXTEL SPORTS PACKAGE	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
3D ON THE ROCKS SUNTORY HOLDINGS SUNTORY WHISKY	TBWA\HAKUHODO Tokyo	JAPAN	Silver
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN	Bronze
HIBIKI GLASS SUNTORY HOLDINGS SUNTORY WHISKY HIBIKI	HAKUHODO KETTLE Tokyo	JAPAN	Short List
A06 Use of Social in a Direct Campaign
KMS SHAGS KAO AUSTRALIA KMS CALIFORNIA	BASHFUL Sydney	AUSTRALIA	Short List
ZOMBIE FOLLOWERS FOXTEL THE WALKING DEAD	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
ANIMAL STRIKE PAW JUSTICE CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
MESSAGE BARTER THE AKANKSHA FOUNDATION THE AKANKSHA FOUNDATION	OGILVY & MATHER INDIA Mumbai	INDIA	Silver
B01 Corporate Image & Information
PLASTIC BOTTLE LIFE VEST NUTIFOOD NUTRITION PRODUCTS	Y&R VIETNAM Ho Chi Minh City	VIETNAM	Short List
LITER OF LIGHT AT NIGHT PEPSICO INTERNATIONAL/MYSHELTER FOUNDATION BOTTLE LIGHT	BBDO GUERRERO Makati City	THE PHILIPPINES	Short List
SAFE DRIVING PROGRAM SAMSUNG S-DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	Silver
B02 Fast Moving Consumer Goods
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND	Silver
3D ON THE ROCKS SUNTORY HOLDINGS SUNTORY WHISKY	TBWA\HAKUHODO Tokyo	JAPAN	Silver
HIBIKI GLASS SUNTORY HOLDINGS SUNTORY WHISKY HIBIKI	HAKUHODO KETTLE Tokyo	JAPAN	Short List
B03 Consumer Products (incl. durable goods)
HONDA H2O HONDA HONDA FCX	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
REINVENTING THE AUTOGRAPH ADIDAS SPORTSWEAR	TBWA\SINGAPORE	SINGAPORE	Silver
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN	Silver
B04 Consumer Services
MOTHER BOOK KISHOKAI MEDICAL CORPORATION BELL-NET OBSTETRICS	DENTSU CHUBU Nagoya	JAPAN	Silver
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING	LEO BURNETT HONG KONG	HONG KONG	Bronze
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike
OFFLINE BOOK MATH PAPER PRESS PRINTED BOOKS	DDB GROUP SINGAPORE	SINGAPORE	Short List
ALERT SHIRT FOXTEL FOXTEL SPORTS PACKAGE	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA MELBOURNE REMOTE CONTROL TOURIST	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Grand Prix
CHRISTCHURCH- REPAIRED WITH GOLD CHRISTCHURCH & CANTERBURY TOURISM TOURISM	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Short List
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
GIGABRIGHT DTAC DTAC INTERNET	CREATIVE JUICE\BANGKOK	THAILAND	Short List
ANIMAL STRIKE PAW JUSTICE CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
NO CHILD BRIDES CHILD SURVIVAL INDIA CHILD SURVIVAL INDIA	HAVAS WORLDWIDE INDIA Gurgaon	INDIA	Bronze
GUIDE DOTS GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE GUIDE DOGS ASSOCIATION OF THE BLIND	Y&R SINGAPORE	SINGAPORE	Short List
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
WORLD UNDER WATER CARBONSTORY SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT	BBDO PROXIMITY SINGAPORE	SINGAPORE	Short List
DREAM2ADVANCE VISA WWW.DREAM2ADVANCE.COM	BBDO INDIA Mumbai	INDIA	Silver
THE LIGHT BAG SALAAM BAALAK TRUST SALAAM BAALAK TRUST	CHEIL WORLDWIDE (INDIA) Gurgaon	INDIA	Bronze
#UNSELFIE TYPHOON YOLANDA APPEAL FUNDRAISING	BBDO GUERRERO Makati City	THE PHILIPPINES	Short List
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA	McCANN WORLDGROUP Mumbai	INDIA	Bronze
C01 Integrated Campaign Led by Direct
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Silver

A02 Ambient media: small scale (incl. premiums and giveaways)
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS

DENTSU CHUBU Nagoya

JAPAN

Gold Spike
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS / RE-CYCLING

LEO BURNETT HONG KONG

HONG KONG

Bronze
HOME FOR HOPE
SAVE OUR STREET DOGS (SOSD) / PET ADOPTION PROGRAM

DDB GROUP SINGAPORE

SINGAPORE

Bronze
HONDA H2O
HONDA / HONDA FCX

LEO BURNETT MELBOURNE

AUSTRALIA

Bronze
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST

CHEIL WORLDWIDE (INDIA) Gurgaon

INDIA

Bronze
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION / SHARE MY DABBA

McCANN WORLDGROUP Mumbai

INDIA

Bronze

B03 Consumer Products (incl. durable goods)
HONDA H2O
HONDA / HONDA FCX

LEO BURNETT MELBOURNE

AUSTRALIA

Short List
REINVENTING THE AUTOGRAPH
ADIDAS / SPORTSWEAR

TBWA\SINGAPORE

SINGAPORE

Silver
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI

DENTSU Tokyo

JAPAN

Silver

C01 Integrated Campaign Led by Direct
BRING DOWN THE KING
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND

Silver
MINUTE OF SILENCE
RSL AUSTRALIA / ANZAC APPEAL

DDB GROUP MELBOURNE

AUSTRALIA

Silver