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Title Brand Product / Service Entrant Company Location Award
A01 Mailings
KMS SHAGS
KAO AUSTRALIA / KMS CALIFORNIA		 BASHFUL Sydney AUSTRALIA
Bronze Spike
PENNY THE PIRATE
LUXOTTICA / OPSM KIDS EYE SCREENING TOOL		 SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
THE NEWSPAPER THAT UNITED THE PRESS
PARLE AGRO / CAFE CUBA		 CREATIVELAND ASIA Mumbai INDIA
Short List
A02 Ambient media: small scale (incl. premiums and giveaways)
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS		 DENTSU CHUBU Nagoya JAPAN
Gold Spike
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS / RE-CYCLING		 LEO BURNETT HONG KONG HONG KONG
Bronze Spike
HOME FOR HOPE
SAVE OUR STREET DOGS (SOSD) / PET ADOPTION PROGRAM		 DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
HONDA H2O
HONDA / HONDA FCX		 LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST		 CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Bronze Spike
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION / SHARE MY DABBA		 McCANN WORLDGROUP Mumbai INDIA
Bronze Spike
A03 Ambient media: large scale
ANZ GAYTMS
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER		 APOLLONATION Auckland NEW ZEALAND
Short List
EMERGENCY
DEFENCE FORCE RECRUITING / AIR FORCE		 GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
RICE-CODE
INAKADATE VILLAGE / RICE-CODE		 HAKUHODO Tokyo JAPAN
Gold Spike
SAFE DRIVING PROGRAM - CAR CRASH
SAMSUNG / S-DRIVE		 LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
REINVENTING THE AUTOGRAPH
ADIDAS / SPORTSWEAR		 TBWA\SINGAPORE SINGAPORE
Short List
NRMA-CRASHED CAR SHOWROOM
INSURANCE AUSTRALIA GROUP / INSURANCE		 WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
THE SPLASH VENDING MACHINE
COCA-COLA JAPAN COMPANY / SPRITE		 HAKUHODO Tokyo JAPAN
Short List
A04 Use of Digital in a Direct Campaign
KNOW YOUR ENGLISH
BRITISH COUNCIL / PRIVATE EDUCATION		 GREY GROUP Singapore SINGAPORE
Bronze Spike
RADIANT RETURN
PZ CUSSONS / LAUNDRY DETERGENT		 DDB GROUP MELBOURNE AUSTRALIA
Short List
WORLD UNDER WATER
CARBONSTORY / SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT		 BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze Spike
A05 Use of Other Digital Solutions in a Direct Campaign
KFC PHONE STACK
KFC / KFC BRAND		 BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Silver Spike
OFFLINE BOOK
MATH PAPER PRESS / PRINTED BOOKS		 DDB GROUP SINGAPORE SINGAPORE
Short List
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / GUIDE DOGS ASSOCIATION OF THE BLIND		 Y&R SINGAPORE SINGAPORE
Short List
ALERT SHIRT
FOXTEL / FOXTEL SPORTS PACKAGE		 CHE PROXIMITY Melbourne AUSTRALIA
Silver Spike
3D ON THE ROCKS
SUNTORY HOLDINGS / SUNTORY WHISKY		 TBWA\HAKUHODO Tokyo JAPAN
Silver Spike
MINUTE OF SILENCE
RSL AUSTRALIA / ANZAC APPEAL		 DDB GROUP MELBOURNE AUSTRALIA
Bronze Spike
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI		 DENTSU Tokyo JAPAN
Bronze Spike
HIBIKI GLASS
SUNTORY HOLDINGS / SUNTORY WHISKY HIBIKI		 HAKUHODO KETTLE Tokyo JAPAN
Short List
A06 Use of Social in a Direct Campaign
KMS SHAGS
KAO AUSTRALIA / KMS CALIFORNIA		 BASHFUL Sydney AUSTRALIA
Short List
ZOMBIE FOLLOWERS
FOXTEL / THE WALKING DEAD		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
BRING DOWN THE KING
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
ANIMAL STRIKE
PAW JUSTICE / CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
MESSAGE BARTER
THE AKANKSHA FOUNDATION / THE AKANKSHA FOUNDATION		 OGILVY & MATHER INDIA Mumbai INDIA
Silver Spike
B01 Corporate Image & Information
PLASTIC BOTTLE LIFE VEST
NUTIFOOD / NUTRITION PRODUCTS		 Y&R VIETNAM Ho Chi Minh City VIETNAM
Short List
LITER OF LIGHT AT NIGHT
PEPSICO INTERNATIONAL/MYSHELTER FOUNDATION / BOTTLE LIGHT		 BBDO GUERRERO Makati City THE PHILIPPINES
Short List
SAFE DRIVING PROGRAM
SAMSUNG / S-DRIVE		 LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
B02 Fast Moving Consumer Goods
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER		 APOLLONATION Auckland NEW ZEALAND
Silver Spike
3D ON THE ROCKS
SUNTORY HOLDINGS / SUNTORY WHISKY		 TBWA\HAKUHODO Tokyo JAPAN
Silver Spike
HIBIKI GLASS
SUNTORY HOLDINGS / SUNTORY WHISKY HIBIKI		 HAKUHODO KETTLE Tokyo JAPAN
Short List
B03 Consumer Products (incl. durable goods)
HONDA H2O
HONDA / HONDA FCX		 LEO BURNETT MELBOURNE AUSTRALIA
Short List
REINVENTING THE AUTOGRAPH
ADIDAS / SPORTSWEAR		 TBWA\SINGAPORE SINGAPORE
Silver Spike
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI		 DENTSU Tokyo JAPAN
Silver Spike
B04 Consumer Services
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS		 DENTSU CHUBU Nagoya JAPAN
Silver Spike
ANZ GAYTMS
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze Spike
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS / RE-CYCLING		 LEO BURNETT HONG KONG HONG KONG
Bronze Spike
BRING DOWN THE KING
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
KFC PHONE STACK
KFC / KFC BRAND		 BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
OFFLINE BOOK
MATH PAPER PRESS / PRINTED BOOKS		 DDB GROUP SINGAPORE SINGAPORE
Short List
ALERT SHIRT
FOXTEL / FOXTEL SPORTS PACKAGE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA / MELBOURNE REMOTE CONTROL TOURIST		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
CHRISTCHURCH- REPAIRED WITH GOLD
CHRISTCHURCH & CANTERBURY TOURISM / TOURISM		 WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
GIGABRIGHT
DTAC / DTAC INTERNET		 CREATIVE JUICE\BANGKOK THAILAND
Short List
ANIMAL STRIKE
PAW JUSTICE / CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
NO CHILD BRIDES
CHILD SURVIVAL INDIA / CHILD SURVIVAL INDIA		 HAVAS WORLDWIDE INDIA Gurgaon INDIA
Bronze Spike
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / GUIDE DOGS ASSOCIATION OF THE BLIND		 Y&R SINGAPORE SINGAPORE
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
MINUTE OF SILENCE
RSL AUSTRALIA / ANZAC APPEAL		 DDB GROUP MELBOURNE AUSTRALIA
Bronze Spike
WORLD UNDER WATER
CARBONSTORY / SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT		 BBDO PROXIMITY SINGAPORE SINGAPORE
Short List
DREAM2ADVANCE
VISA / WWW.DREAM2ADVANCE.COM		 BBDO INDIA Mumbai INDIA
Silver Spike
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST		 CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Bronze Spike
#UNSELFIE
TYPHOON YOLANDA APPEAL / FUNDRAISING		 BBDO GUERRERO Makati City THE PHILIPPINES
Short List
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION / SHARE MY DABBA		 McCANN WORLDGROUP Mumbai INDIA
Bronze Spike
C01 Integrated Campaign Led by Direct
BRING DOWN THE KING
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
MINUTE OF SILENCE
RSL AUSTRALIA / ANZAC APPEAL		 DDB GROUP MELBOURNE AUSTRALIA
Silver Spike