Title Brand Product / Service Entrant Company Location Award
A02 Ambient media: small scale (incl. premiums and giveaways)
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS
DENTSU CHUBU Nagoya JAPAN
Gold Spike
B04 Consumer Services
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS
DENTSU CHUBU Nagoya JAPAN
Silver Spike
A03 Ambient media: large scale
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A06 Use of Social in a Direct Campaign
#VJUKE
NISSAN AUSTRALIA / NISSAN JUKE
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
B01 Corporate Image & Information
DISRUPTED CHRISTMAS
HOLLER SYDNEY / INTERACTIVE SERVICES
HOLLER SYDNEY AUSTRALIA
B03 Consumer Products (incl. durable goods)
FITTING IN THE DARK
WACOAL CORP. / VENUS FIT BRA
DENTSU Tokyo JAPAN
A05 Use of Other Digital Solutions in a Direct Campaign
BANANA TROPHY
DOLE JAPAN / DOLE BANANA
DENTSU Y&R Tokyo JAPAN
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
BETI HI BACHAYEGI (ONLY DAUGHTERS CAN SAVE)
AMAR UJALA PUBLICATIONS / PUBLIC AWARENESS
AMAR UJALA PUBLICATIONS NOIDA INDIA
A04 Use of Digital in a Direct Campaign
OASIS STATUE FACTORY
CALPIS / CALPIS OASIS
DENTSU Tokyo JAPAN
A01 Mailings
SELF-MADE HORSE SHOE LANTERN
DENTSU SPARKS / DENTSU SPARKS
DENTSU SPARKS Jakarta INDONESIA
B02 Fast Moving Consumer Goods
SOFTTALES
ORANGE HOUSE / HOUSEHOLD CLEANING SOLUTIONS
GREY GROUP Shanghai CHINA
C01 Integrated Campaign Led by Direct
BRING DOWN THE KING
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B02 Fast Moving Consumer Goods
KMS SHAGS
KAO AUSTRALIA / KMS CALIFORNIA
BASHFUL Sydney AUSTRALIA
A04 Use of Digital in a Direct Campaign
QUATTRO® SCREENSAVER
AUDI VOLKSWAGEN KOREA / SCREENSAVER
DIGITALDIGM Seoul SOUTH KOREA
A01 Mailings
A TASTY INVITATION
MICROSOFT / OFFICE 365
WUNDERMAN INTERNATIONAL Tokyo JAPAN
A05 Use of Other Digital Solutions in a Direct Campaign
CHANGE ME
TOYOTA MARKETING JAPAN CORPORATION / SMART DEVICE APPLICATION & CAR CATALOG
HAKUHODO PRODUCT'S Tokyo JAPAN
B01 Corporate Image & Information
SPACE TO PRAY
AIA INSURANCE / INSURANCE
TBWA\SRI LANKA Colombo SRI LANKA
A03 Ambient media: large scale
DISCOVERY KIDS SCIENCE FESTIVAL
DISCOVERY NETWORKS ASIA-PACIFIC (SOUTH ASIA) / MEDIA
DISCOVERY NETWORKS ASIA-PACIFIC Haryana INDIA
A06 Use of Social in a Direct Campaign
BANANA TROPHY
DOLE JAPAN / DOLE BANANA
DENTSU Y&R Tokyo JAPAN
A02 Ambient media: small scale (incl. premiums and giveaways)
EFFECTIVE MICROORGANISMS CALENDAR
EMRO ASIA / EM
CREATIVE JUICE\BANGKOK THAILAND
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
GIGABRIGHT
DTAC / DTAC INTERNET
CREATIVE JUICE\BANGKOK THAILAND
Short List
B04 Consumer Services
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze Spike
B03 Consumer Products (incl. durable goods)
PROJECT WATERLESS
LEVI'S / WATERLESS JEANS
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
C01 Integrated Campaign Led by Direct
SEEK YOUR REVENGE KIT
JOBKOREA / JOBKOREA
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
A04 Use of Digital in a Direct Campaign
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS
I&S BBDO Tokyo JAPAN
B03 Consumer Products (incl. durable goods)
AIR-OIL
PHILIPS / PHILIPS AIR FRYER
OGILVY & MATHER SINGAPORE SINGAPORE
B04 Consumer Services
MESSAGE ALERT BOOKMARK
BOOKXCESS BOOKSTORE / BOOKXCESS BOOKSTORE
DENTSU UTAMA Kuala Lumpur MALAYSIA
A06 Use of Social in a Direct Campaign
SOFTTALES
ORANGE HOUSE / HOUSEHOLD CLEANING SOLUTIONS
GREY GROUP Shanghai CHINA
A03 Ambient media: large scale
SLEEPING DRUNKS BILLBOARDS
YAOCHO BARS / BAR
OGILVY & MATHER JAPAN Tokyo JAPAN
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
SLEEPING DRUNKS BILLBOARDS
YAOCHO BARS / BAR
OGILVY & MATHER JAPAN Tokyo JAPAN
A05 Use of Other Digital Solutions in a Direct Campaign
SAFE TRACKS
ETIQA TAKAFUL BERHAD / MOTORTAKAFUL
CREATIVE JUICE KUALA LUMPUR MALAYSIA
A02 Ambient media: small scale (incl. premiums and giveaways)
LIGHTEN UP
LEUCH'TECH / ELECTRONICS PRODUCT
JWT JAKARTA INDONESIA
A01 Mailings
KMS SHAGS
KAO AUSTRALIA / KMS CALIFORNIA
BASHFUL Sydney AUSTRALIA
Bronze Spike
B02 Fast Moving Consumer Goods
TUI BEER PLUMBER
HEINEKEN NEW ZEALAND / TUI BEER
SAATCHI & SAATCHI Auckland NEW ZEALAND
B01 Corporate Image & Information
THE SELF-LESS MIRROR
HEINEKEN BROUWERIJEN TAIWAN BRANCH / HEINEKEN
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
C01 Integrated Campaign Led by Direct
WHAT’S SIMPLE NOW WON’T BE SIMPLE WHEN YOU RETIRE
MANULIFE (INTERNATIONAL) / MANULIFE RETIREMENT PLANNING
DDB GROUP HONG KONG HONG KONG
MAXIBON HANGRYMAN
PETERS ICE CREAM / MAXIBON
LEO BURNETT MELBOURNE AUSTRALIA
B02 Fast Moving Consumer Goods
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland NEW ZEALAND
Silver Spike
A05 Use of Other Digital Solutions in a Direct Campaign
RAIN-CODES
CEBU PACIFIC AIR / CEBU PACIFIC
OGILVY & MATHER GROUP HONG KONG HONG KONG
A03 Ambient media: large scale
THE IMPOSSIPUZZLE POSTER
HMBR TOOLS & CHEMICALS / HBMR BICYCLE LOCKS
GREY BANGLADESH Dhaka BANGLADESH
A01 Mailings
MINI DM
MINI / THE NEW MINI F56 HATCH
RAPP NEW ZEALAND Auckland NEW ZEALAND
A02 Ambient media: small scale (incl. premiums and giveaways)
PROJECT RM
BANK SIMPANAN NASIONAL / BANKING
SAATCHI & SAATCHI Petaling Jaya MALAYSIA
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
SAFE TRACKS
ETIQA TAKAFUL BERHAD / MOTORTAKAFUL
CREATIVE JUICE KUALA LUMPUR MALAYSIA
A06 Use of Social in a Direct Campaign
LUB D SPICY CHALLENGE
COMMON AREA / LUB D HOSTEL
SWAT Bangkok THAILAND
B04 Consumer Services
HEART BREAK BOX
DEFACTOSTANDARD / BRANDEAR (USED PRODUCT PURCHASE SYSTEM ON WEB SERVICE)
DENTSU Tokyo JAPAN
A04 Use of Digital in a Direct Campaign
EMOTIONSCAN
BANK OF NEW ZEALAND / BNZ MONEYREVIEW
COLENSO BBDO Auckland NEW ZEALAND
B01 Corporate Image & Information
THE BOOK OF CAKE
THE HALLWAY / FULL SERVICE CREATIVE AGENCY
THE HALLWAY Sydney AUSTRALIA
B03 Consumer Products (incl. durable goods)
TRUE LOVE TESTER
RAVIJOUR / LINGERIE
ORB-IT LIMITED Tokyo JAPAN
A05 Use of Other Digital Solutions in a Direct Campaign
KFC PHONE STACK
KFC / KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Silver Spike
A04 Use of Digital in a Direct Campaign
KNOW YOUR ENGLISH
BRITISH COUNCIL / PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Bronze Spike