• A02 Ambient media: small scale (incl. premiums and giveaways)
• MOTHER BOOK
  KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS
  DENTSU CHUBU Nagoya
  JAPAN
  Gold

• B04 Consumer Services
• MOTHER BOOK
  KISHOKAI MEDICAL CORPORATION / BELL-NET OBSTETRICS
  DENTSU CHUBU Nagoya
  JAPAN
  Silver

• A03 Ambient media: large scale
• ANZ GAYTMS
  ANZ / ANZ BANK
  WHYBIN\TBWA GROUP MELBOURNE
  AUSTRALIA
  Silver

• A06 Use of Social in a Direct Campaign
• #VJUKE
  NISSAN AUSTRALIA / NISSAN JUKE
  WHYBIN\TBWA GROUP MELBOURNE
  AUSTRALIA

• B01 Corporate Image & Information
• DISRUPTED CHRISTMAS
  HOLLER SYDNEY / INTERACTIVE SERVICES
  HOLLER SYDNEY
  AUSTRALIA

• B03 Consumer Products (incl. durable goods)
• FITTING IN THE DARK
  WACOAL CORP. / VENUS FIT BRA
  DENTSU Tokyo
  JAPAN

• A05 Use of Other Digital Solutions in a Direct Campaign
• BANANA TROPHY
  DOLE JAPAN / DOLE BANANA
  DENTSU Y&R Tokyo
  JAPAN

• B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
• BETI HI BACHAYEGI (ONLY DAUGHTERS CAN SAVE)
  AMAR UJALA PUBLICATIONS / PUBLIC AWARENESS
  AMAR UJALA PUBLICATIONS NOIDA
  INDIA

• A04 Use of Digital in a Direct Campaign
• OASIS STATUE FACTORY
  CALPIS / CALPIS OASIS
  DENTSU Tokyo
  JAPAN

• A01 Mailings
• SELF-MADE HORSE SHOE LANTERN
  DENTSU SPARKS / DENTSU SPARKS
  DENTSU SPARKS Jakarta
  INDONESIA

• B02 Fast Moving Consumer Goods
• SOFTTALES
  ORANGE HOUSE / HOUSEHOLD CLEANING SOLUTIONS
  GREY GROUP Shanghai
  CHINA

• C01 Integrated Campaign Led by Direct
• BRING DOWN THE KING
  SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH
  DDB GROUP NEW ZEALAND Auckland
  NEW ZEALAND
  Silver

• B02 Fast Moving Consumer Goods
• KMS SHAGS
  KAO AUSTRALIA / KMS CALIFORNIA
  BASHFUL Sydney
  AUSTRALIA

• A04 Use of Digital in a Direct Campaign
• QUATTRO® SCREENSAVER
  AUDI VOLKSWAGEN KOREA / SCREENSAVER
  DIGITALDIGM Seoul
  SOUTH KOREA

• A01 Mailings
• A TASTY INVITATION
  MICROSOFT / OFFICE 365
  WUNDERMAN INTERNATIONAL Tokyo
  JAPAN

• A05 Use of Other Digital Solutions in a Direct Campaign
• CHANGE ME
  TOYOTA MARKETING JAPAN CORPORATION / SMART DEVICE APPLICATION & CAR CATALOG
  HAKUHODO PRODUCT'S Tokyo
  JAPAN

• B01 Corporate Image & Information
• SPACE TO PRAY
  AIA INSURANCE / INSURANCE
  TBWA\SRI LANKA Colombo
  SRI LANKA

• A03 Ambient media: large scale
• DISCOVERY KIDS SCIENCE FESTIVAL
  DISCOVERY NETWORKS ASIA-PACIFIC (SOUTH ASIA) / MEDIA
  DISCOVERY NETWORKS ASIA-PACIFIC Haryana
  INDIA

• A06 Use of Social in a Direct Campaign
• BANANA TROPHY
  DOLE JAPAN / DOLE BANANA
  DENTSU Y&R Tokyo
  JAPAN

• A02 Ambient media: small scale (incl. premiums and giveaways)
• EFFECTIVE MICROORGANISMS CALENDAR
  EMRO ASIA / EM
  CREATIVE JUICE\BANGKOK
  THAILAND

• B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
• GIGABRIGHT
  DTAC / DTAC INTERNET
  CREATIVE JUICE\BANGKOK
  THAILAND
  Short List

• B04 Consumer Services
• ANZ GAYTMS
  ANZ / ANZ BANK
  WHYBIN\TBWA GROUP MELBOURNE
  AUSTRALIA
  Bronze

• B03 Consumer Products (incl. durable goods)
• PROJECT WATERLESS
  LEVI'S / WATERLESS JEANS
  BBDO PROXIMITY MALAYSIA Kuala Lumpur
  MALAYSIA

• C01 Integrated Campaign Led by Direct
• SEEK YOUR REVENGE KIT
  JOBKOREA / JOBKOREA
  DAEHONG COMMUNICATIONS Seoul
  SOUTH KOREA

• A04 Use of Digital in a Direct Campaign
• ZOO JEANS
  KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS
  I&S BBDO Tokyo
  JAPAN

• B03 Consumer Products (incl. durable goods)
• AIR-OIL
  PHILIPS / PHILIPS AIR FRYER
  OGILVY & MATHER SINGAPORE
  SINGAPORE

• B04 Consumer Services
• MESSAGE ALERT BOOKMARK
  BOOKXCESS BOOKSTORE / BOOKXCESS BOOKSTORE
  DENTSU UTAMA Kuala Lumpur
  MALAYSIA

• A06 Use of Social in a Direct Campaign
• SOFTTALES
  ORANGE HOUSE / HOUSEHOLD CLEANING SOLUTIONS
  GREY GROUP Shanghai
  CHINA

• A03 Ambient media: large scale
• SLEEPING DRUNKS BILLBOARDS
  YAOCHO BARS / BAR
  OGILVY & MATHER JAPAN Tokyo
  JAPAN

• B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
• SLEEPING DRUNKS BILLBOARDS
  YAOCHO BARS / BAR
  OGILVY & MATHER JAPAN Tokyo
  JAPAN

• A05 Use of Other Digital Solutions in a Direct Campaign
• SAFE TRACKS
  ETIQA TAKAFUL BERHAD / MOTORTAKAFUL
  CREATIVE JUICE KUALA LUMPUR
  MALAYSIA

• A02 Ambient media: small scale (incl. premiums and giveaways)
• LIGHTEN UP
  LEUCH'TECH / ELECTRONICS PRODUCT
  JWT JAKARTA
  INDONESIA

• A01 Mailings
• KMS SHAGS
  KAO AUSTRALIA / KMS CALIFORNIA
  BASHFUL Sydney
  AUSTRALIA
  Bronze

• B02 Fast Moving Consumer Goods
• TUI BEER PLUMBER
  HEINEKEN NEW ZEALAND / TUI BEER
  SAATCHI & SAATCHI Auckland
  NEW ZEALAND

• B01 Corporate Image & Information
• THE SELF-LESS MIRROR
  HEINEKEN BROUWERIJEN TAIWAN BRANCH / HEINEKEN
  LEO BURNETT TAIWAN Taipei
  CHINESE TAIPEI

• C01 Integrated Campaign Led by Direct
• WHAT’S SIMPLE NOW WON’T BE SIMPLE WHEN YOU RETIRE
  MANULIFE (INTERNATIONAL) / MANULIFE RETIREMENT PLANNING
  DDB GROUP HONG KONG
  HONG KONG
• MAXIBON HANGRYMAN
  PETERS ICE CREAM / MAXIBON
  LEO BURNETT MELBOURNE
  AUSTRALIA

• B02 Fast Moving Consumer Goods
• TUI CATCH A MILLION
  HEINEKEN NEW ZEALAND / TUI BEER
  APOLLONATION Auckland
  NEW ZEALAND
  Silver

• A05 Use of Other Digital Solutions in a Direct Campaign
• RAIN-CODES
  CEBU PACIFIC AIR / CEBU PACIFIC
  OGILVY & MATHER GROUP HONG KONG
  HONG KONG

• A03 Ambient media: large scale
• THE IMPOSSIPUZZLE POSTER
  HMBR TOOLS & CHEMICALS / HBMR BICYCLE LOCKS
  GREY BANGLADESH Dhaka
  BANGLADESH

• A01 Mailings
• MINI DM
  MINI / THE NEW MINI F56 HATCH
  RAPP NEW ZEALAND Auckland
  NEW ZEALAND

• A02 Ambient media: small scale (incl. premiums and giveaways)
• PROJECT RM
  BANK SIMPANAN NASIONAL / BANKING
  SAATCHI & SAATCHI Petaling Jaya
  MALAYSIA

• B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
• SAFE TRACKS
  ETIQA TAKAFUL BERHAD / MOTORTAKAFUL
  CREATIVE JUICE KUALA LUMPUR
  MALAYSIA

• A06 Use of Social in a Direct Campaign
• LUB D SPICY CHALLENGE
  COMMON AREA / LUB D HOSTEL
  SWAT Bangkok
  THAILAND

• B04 Consumer Services
• HEART BREAK BOX
  DEFACTOSTANDARD / BRANDEAR (USED PRODUCT PURCHASE SYSTEM ON WEB SERVICE)
  DENTSU Tokyo
  JAPAN

• A04 Use of Digital in a Direct Campaign
• EMOTIONSCAN
  BANK OF NEW ZEALAND / BNZ MONEYREVIEW
  COLENSO BBDO Auckland
  NEW ZEALAND

• B01 Corporate Image & Information
• THE BOOK OF CAKE
  THE HALLWAY / FULL SERVICE CREATIVE AGENCY
  THE HALLWAY Sydney
  AUSTRALIA

• B03 Consumer Products (incl. durable goods)
• TRUE LOVE TESTER
  RAVIJOUR / LINGERIE
  ORB-IT LIMITED Tokyo
  JAPAN

• A05 Use of Other Digital Solutions in a Direct Campaign
• KFC PHONE STACK
  KFC / KFC BRAND
  BBDO PROXIMITY MALAYSIA Kuala Lumpur
  MALAYSIA
  Silver

• A04 Use of Digital in a Direct Campaign
• KNOW YOUR ENGLISH
  BRITISH COUNCIL / PRIVATE EDUCATION
  GREY GROUP Singapore
  SINGAPORE
  Bronze