Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A04 Use of Digital in a Direct Campaign
THE AVERAGE EMPLOYEES
HAKUHODO / HAKUHODO DY MEDIA PARTNERS
HAKUHODO / HAKUHODO DY MEDIA PARTNERS 		HAKUHODO Tokyo JAPAN
THE RSU EXPERIENCE
RANGSIT UNIVERSITY
PRIVATE INSTITUTION 		MINDSHARE THAILAND Bangkok THAILAND
NHBD (NATIONAL HOME BUYING DAY)
TATA VALUE HOMES
REAL ESTATE 		EVEREST BRAND SOLUTIONS Mumbai INDIA
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT
LOCAL GOVERNMENT 		DENTSU KYUSHU Fukuoka JAPAN
RADIANT RETURN
PZ CUSSONS
LAUNDRY DETERGENT 		DDB GROUP MELBOURNE AUSTRALIA
Short List
WORLD UNDER WATER
CARBONSTORY
SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT 		BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze
HUMAN AGAINST ADS
FUTURE STATE
HUMAN CLOTHING 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
SSANGYONG REXTON BY MAHINDRA - HARNESSING THE POWER OF MICRO-SEGMENTATION
MAHINDRA & MAHINDRA-AUTOMOTIVE DIVISION
AUTOMOBILE 		MAHINDRA & MAHINDRA Mumbai INDIA
LABELS AGAINST WOMEN
P&G PHILIPPINES
PANTENE 		BBDO GUERRERO Makati City THE PHILIPPINES
MTS BITTORRENT BABY
MTS INDIA
MOBILE DATA TELEPHONY 		CREATIVELAND ASIA Mumbai INDIA
A05 Use of Other Digital Solutions in a Direct Campaign
BANANA TROPHY
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN
CHANGE ME
TOYOTA MARKETING JAPAN CORPORATION
SMART DEVICE APPLICATION & CAR CATALOG 		HAKUHODO PRODUCT'S Tokyo JAPAN
SAFE TRACKS
ETIQA TAKAFUL BERHAD
MOTORTAKAFUL 		CREATIVE JUICE KUALA LUMPUR MALAYSIA
RAIN-CODES
CEBU PACIFIC AIR
CEBU PACIFIC 		OGILVY & MATHER GROUP HONG KONG HONG KONG
KFC PHONE STACK
KFC
KFC BRAND 		BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Silver
MOVIE EMOJI
SINGTEL
SINGTEL MIO TV 		OGILVY & MATHER SINGAPORE SINGAPORE
OFFLINE BOOK
MATH PAPER PRESS
PRINTED BOOKS 		DDB GROUP SINGAPORE SINGAPORE
Short List
ECO:SCREEN
FRIENDS OF THE EARTH
MOBILE APP 		CHEIL HONG KONG HONG KONG
TAIKANG MOMENT
TAIKANG LIFE INSURANCE
ACCIDENT INSURANCE 		CHEIL OPENTIDE Beijing CHINA
PLEASE TAKE ME HOME
SOARGON
SOARGON 		CHEIL OPENTIDE Beijing CHINA
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
GUIDE DOGS ASSOCIATION OF THE BLIND 		Y&R SINGAPORE SINGAPORE
Short List
THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH
CHARITY 		JWT SINGAPORE SINGAPORE
PIZZA FORECASTER
PIZZA HUT SINGAPORE
RESTAURANT DELIVERY 		JWT SINGAPORE SINGAPORE
ALERT SHIRT
FOXTEL
FOXTEL SPORTS PACKAGE 		CHE PROXIMITY Melbourne AUSTRALIA
Silver
COCA-COLA HAPPINESS ARCADE
COCA-COLA
COCA-COLA 		GREY BANGLADESH Dhaka BANGLADESH
SPRING SANTA CLAUS
AJINOMOTO GENERAL FOODS
AGF GIFT 		DENTSU Tokyo JAPAN
MMFF
MMDA
MOBILE PHONE FILM COMPETITION 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
POKÉMON CHALLENGE
GOOGLE
GOOGLE MAPS 		HAKUHODO Tokyo JAPAN
FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY
EBARA VEGETABLE PICKLING BASE 		BEACON COMMUNICATIONS Tokyo JAPAN
GAME OF PHONES
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
HEARING AIDE
THE SINGAPORE ASSOCIATION FOR THE DEAF
THE SINGAPORE ASSOCIATION FOR THE DEAF 		GREY GROUP Singapore SINGAPORE
3D ON THE ROCKS
SUNTORY HOLDINGS
SUNTORY WHISKY 		TBWA\HAKUHODO Tokyo JAPAN
Silver
REVIVING LEGENDS
JAPAN SPORT COUNCIL
NATIONAL STADIUM 		DENTSU Tokyo JAPAN
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL
NATIONAL STADIUM 		DENTSU Tokyo JAPAN
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL 		DDB GROUP MELBOURNE AUSTRALIA
Bronze
SAMSUNG POWER SLEEP
SAMSUNG
BRANDING & SOCIAL RESPONSIBILITY 		CHEIL WORLDWIDE Seoul SOUTH KOREA
NO EXCUSE FOR ABUSE
SALLY WANGSAWIJAYA
ANTI-ABUSE AWARENESS 		TBWA\KUALA LUMPUR MALAYSIA
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI 		DENTSU Tokyo JAPAN
Bronze
HIBIKI GLASS
SUNTORY HOLDINGS
SUNTORY WHISKY HIBIKI 		HAKUHODO KETTLE Tokyo JAPAN
Short List
EMLINGS
McDONALD'S
McDONALD'S 		LEO BURNETT SYDNEY AUSTRALIA
EYES ON THE ROAD
VOLKSWAGEN
VOLKSWAGEN 		OGILVYONE BEIJING CHINA
WWF BLUE SKY APP
WWF
WWF 		OGILVY BEIJING CHINA
MUTESIC
NOISEY, VICE (CHINA)
MOBILE PHONE ADD-ON 		SAATCHI & SAATCHI CHINA Shanghai CHINA
RISE AS ONE : THE GAME
BUDWEISER
RISE AS ONE : THE GAME 		AKQA Shanghai CHINA
MAHINDRA BOLERO PIK-UP
MAHINDRA & MAHINDRA-AUTOMOTIVE DIVISION
AUTOMOBILE 		MAHINDRA & MAHINDRA Mumbai INDIA
PUSH THE PIN
TATA GLOBAL BEVERAGES
TEA 		22 FEET TRIBAL WORLDWIDE Bangalore INDIA
YUMMY DONATION
BITTER BROWN
RESTAURANT 		HS AD Seoul SOUTH KOREA
A06 Use of Social in a Direct Campaign
#VJUKE
NISSAN AUSTRALIA
NISSAN JUKE 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
BANANA TROPHY
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN
SOFTTALES
ORANGE HOUSE
HOUSEHOLD CLEANING SOLUTIONS 		GREY GROUP Shanghai CHINA