The Brief

To get more corporate frequent flyers to fly via yatra.com. The campaign was to target any professional who flew for business. And so, our strategy was to get them to fly more, by taking a break from their routine, and flying for pleasure instead.

Creative Execution

The creative execution was relevant to our brand, because a suit that turned into a yatra.com travel bag served as a constant reminder to our target audience to escape from their routine and take a vacation with yatra.com

Describe the creative solution to the brief/objective.

We translated our objective into an idea, with The Getaway Suit- a business suit that could turn into a yatra.com travel bag, just by following a few instructions. The desired response was to drive home the message that taking a break from corporate life and routine was as easy as turning the suit into The Getaway Suit. A message that would encourage corporate flyers to go ahead and take a vacation, with yatra.com

Results

Within just 72 hours, our web traffic increased by 20%, with confirmed bookings going up by 15%. The Getaway Suit became a reminder for corporate professionals to turn to yatra.com to escape from routine, to awesome vacations.