| Title | SPOON’S SPOON SHOP |
| Brand | SPOON |
| Product / Service | FILM PRODUCTION |
| Category | B01. Corporate Image & Information |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Koichi Iguchi | Freelance | Director |
| Shigeki Akiyama | Freelance | Camera |
| Ryo Nobuka | Freelance | Art Director |
| Takayuki Kamijyo | Freelance | Assistant Editor |
| Akio Sakamaki | Jitto | Editor |
| Souhei Saito | MARK | Cg |
| Tsuyoshi Sakado | Freelance | Mixer |
| Keisuke Tominaga | PIANO | Music |
| Yasushi Okuwa | Spoon | Producer |
| Nami Annen | Spoon | Project Manager |
| Hiroki Nakamura | PARTY | Creative Director |
| Qanta Shimizu | PARTY | Creative Director |
| Kimihiro Takano | PARTY | Producer |
| Takuma Miyamoto | Freelance | Technical Director |
| Keita Ichiba Yasuhito Matsuura | PARTY | Cg Designer |
| Shinichi Hirata | PARTY | Designer |
| Minoru Sako | MINSAK | Developer |
| Tatsuhisa Ishikawa | Freelance | Developer |
| Masayuki Itoh | NAGI Co./Ltd | System Development |
| Eisuke Namba | NAGI Co./Ltd | Frontend Development |
Spoon is a Japanese film production company that excels in digital effects and complex filming techniques. But Spoon also does a lot of old-school type of TVCs, and they are often thought to be less innovative than they actually are. Then they decided to make a self-promotion website in an unique way.
Many film production companies have plain names that easy to remember, but most of them don’t really mean anything. Spoon, the film production, is one of them but by creating this “Spoon’s Spoon Shop” gave the meaning to their company name.
Spoon launched an e-commerce site for spoons. A site that can sell thousands of different types of spoons, without any inventory.
Within 3 weeks of its launch, 651 spoons and 651 spoon films were created on the website.