|Product / Service||YEARBOOK FOR THE BLIND|
|Category||A02. Ambient media: small scale (incl. premiums and giveaways)|
|Entrant||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Entrant Company||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Advertising Agency||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Production Company||WONDERBOYS Seoul, SOUTH KOREA|
|Amber Cho||INNOCEAN Worldwide||Creative Director|
|Bong Chun Kwon||INNOCEAN Worldwide||Art Director|
|Sung Hun Moon||INNOCEAN Worldwide||Copywriter|
|Nari Moon||INNOCEAN Worldwide||Art Director|
|Jee Yeon Kang||INNOCEAN Worldwide||Copywriter|
|Woo Hyun Park||INNOCEAN Worldwide||Art Director|
|Jung A Kim||INNOCEAN Worldwide||Executive Creative Director|
|Young Man Kim||Wonder Boys Film||Producer|
|Young Moon Lee||Saint Banana||Director|
|Kyung Jin Kim||Saint Banana||Director|
|Seong Lae Hong||Stone Sound Works||Sound Supervisor|
|Sang Won Lee||Stone Sound Works||Sound Engineer|
|Kwang Seo Kim||Vixen||Post Production|
|Jin Park||Vixen||Post Production|
|Choong Young Oh||Submarine 9||Post Production|
|Jun Ki Lee||Wonder Boys Film||Executive Producer|
|Jaehyun Park||3D Tek||Marketing Manager|
|Han Jeong Seok||INNOCEAN Worldwide||Chief Creative Officer|
- Most of blind students didn’t have their yearbooks just because they couldn't see. - Let blind students have their own yearbooks. - Develop a powerful idea to expose the client's business, 3D printing - Make people experience 3D printing technology change our real life better.
- The invention, Touchable Yearbook, itself is creative. - Showcasing Touchable Yearbook on the graduation day was proven very powerful and highly related to the product. - As people attending saw the yearbook, they could believe the technology could change the world.
- We chose Seoul National School for the Blind which is the biggest school for the blind in Korea. - We invented Touchable Yearbook by 3D printing technology reproducing the faces of graduating students. - We showcased the yearbook for the first time on the graduation day which gathered more than 2,000 people. - We gave huge impression not only to students but also to people attending. - Now the students can recall the faces of friends even after graduation as long as they keep the yearbook.
Touchable Yearbook exposed more than 2,000 people on the graduation day. Most of them were related to the blind students and highly interested in Touchable Yearbook and the client. As the students keep the yearbooks, it could be everlasting advertising materials for the clients. We, moreover, expect more schools for the blind participate in publishing Touchable Yearbook afterwords. As the clients provided all facilities such as 3D scanners and 3D printers, we saved a lot of budgets_60% of estimated costs.