|Title||EFFECTIVE MICROORGANISMS CALENDAR|
|Product / Service||EM|
|Category||A02. Ambient media: small scale (incl. premiums and giveaways)|
|Entrant||CREATIVE JUICE\BANGKOK, THAILAND|
|Entrant Company||CREATIVE JUICE\BANGKOK, THAILAND|
|Advertising Agency||CREATIVE JUICE\BANGKOK, THAILAND|
|Thirasak Tanapatanakul||Creative Juice/Bangkok||Chief Creative Officer|
|Komson Yamshuen||Creative Juice/Bangkok||Art Director|
|Daniel Fattorini||Creative Juice/Bangkok||Art Director|
|Rattiya Suphatanasilpa||Creative Juice/Bangkok||Art Director|
|Thirasak Tanapatanakul||Creative Juice/Bangkok||Art Director|
|Chatchai Butsabakorn||Creative Juice/Bangkok||Copywriter|
|Napat Pornratanaraksa||Creative Juice/Bangkok||Copywriter|
|Piyathip Punkhamsing||Creative Juice/Bangkok||Agency Producer|
|Pongsuree Asanasen||Creative Juice/Bangkok||Planner|
|Nuntwarith Thairattana||Creative Juice/Bangkok||Planner|
|Chothip Veeranopparat||Creative Juice/Bangkok||Art Director|
|Setthawut Samathimongkol||Meour||Director Of Photography|
|Romtheera Kimhiahsawat||Meour||Motion Graphic|
|Suthon Sirivirojsakul||PIMNGAM Ltd./Part.||Production|
|Wanida Phanpha||PIMNGAM Ltd./Part.||Production|
Effective Microorganisms (EM), a green innovation, is a liquid-form of a combination of useful regenerated microorganisms consisting of Yeast, Photosynthetic Bacteria and Lactic Acid Bacteria. It creates a synergy among microorganisms and larger forms of life including livestock, plants, pets and people without using chemicals. Simply put, EM can create a better world, but very few people know about it. Hence, EMRO-ASIA, the manufacturer of Effective Microorganisms (EM) in Thailand, wants to introduce EM technology and educate people about EM’s benefits.
We developed the world’s first “Effective Microorganisms Calendar” by using an organic hand-made paper mixed with the Effective Microorganisms to produce the calendar. Each date on the calendar demonstrates an EM’s benefit that people can use in their daily life. Examples - Day 1 is designed with a flower and the instruction “Start a fresh New Year by growing flowers”. Day 3 is designed with a car and the instructions “Spray to deodorize the car”. Consumers can use EM calendar every day in daily life to help save the world by just tearing off the date, adding to a liter of water and then following the instructions below the date.
EM has countless benefits to help people in every day life. But the client has a very limited budget. How can we create a communication that can tell the whole story of EM and demonstrate its tangible benefits at the same time? It would need to: - Deliver the countless benefits of EM products. - Persuade consumers to try EM products.
We planned to produce just 10,000 copies but ended up producing 100,000 copies within the 1st month due to requests from partners and customers. They loved it and helped us to spread the word about the EM calendar. Lastly, a good organic life starts every day with the EM calendar, helping to create a better ecosystem for the world.