Title | HEART BREAK BOX |
Brand | DEFACTOSTANDARD |
Product / Service | BRANDEAR (USED PRODUCT PURCHASE SYSTEM ON WEB SERVICE) |
Category | B04. Consumer Services |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Susumu Namikawa | Dentsu Inc. | Creative Director |
Ikumi Tonosaki | Dentsu Inc. | Copywriter |
Urara Mano | Dentsu Inc. | Art Director |
Akiyo Ogawa | Dentsu Inc. | Producer |
Kota Izuhara | Dentsu Inc. | Producer |
Kojiro Hirokawa | Dentsu Inc. | Account Executive |
Masaki Kanehira | GEEK PICTURES INC. | Production Producer |
Yoko Nishizawa | GEEK PICTURES INC. | Production Manager |
Eri Asahi | THE DIRECTORS GUIRD | Director |
Isamu Gakiya | Free | Charactor Design |
Toru Midorikawa | MELODY PUNCH | Music Producer |
Satoru Kawaguchi | Humanite | Narrator |
Atsushi Yamamoto | CORNFLAKES | Editor |
Mai Otsuki | Geek Sight Inc. | Editor |
For every woman "Heartbreak" is one of the biggest concerns. However,there has been no product that empowers women to take the first step to repair her broken heart. So 'Brandear', the online luxury resale, came up with the brand-new idea of "Broken Heart Box" for the women to overcome their lost love positively.
Since heartbreak is a big deal for women,the service was widely spread by word of mouth. "Broken Heart Box" helped women heal their heart, clean the room. Most importantly, the negative feelings of lost love have been changed into positive ones.
With the hook of eye-catching way of overcoming the lost love, women responded to the service through social media as it was originally expected. With "Broken Heart Box", women could sell everything that reminds her of her ex-boyfriend including old photos or letters. This breakthrough service allowed every woman to step forward to find the new romance by letting go of the past love.
For this brand new and positive healing process of "lost love", it was played up by more than 100 media. And, word-of-mouth has been spread among many women and reached 3,000,000 people through Twitter and Facebook postings. "Broken Heart Box" changed the negative feelings of lost love into positive ones.