| Title | FITTING IN THE DARK |
| Brand | WACOAL CORP. |
| Product / Service | VENUS FIT BRA |
| Category | B03. Consumer Products (incl. durable goods) |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | ENGINE PLUS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihito Sato | Dentsu Inc. | Creative Director |
| Wataru Yamamoto | Dentsu Inc. | Creative Director/Copywriter |
| Kanako Nakanishi | Dentsu Inc. | Copywriter |
| Ryosuke Sakaki | Dentsu Inc. | Art Director |
| Hitomi Matsushita | Dentsu Inc. | Art Director |
| Hirono Nakajima | Dentsu Inc. | Planner |
| Chiharu Kai | Dentsu Inc. | Planner |
| Kanako Yoshizaki | Dentsu Inc. | Planner |
| Hiromi Anzaki | Dentsu Inc. | Account Executive |
| Keiko Kawabata | Dentsu Inc. | Account Executive |
| Kohei Yamamoto | Dentsu Inc. | Account Executive |
| Nobuhiro Haginaka | Dentsu Creative Force Inc. | Agency Producer |
| Takeshi Fujii | Dentsu Creative Force Inc. | Agency Producer |
| Maki Ago | Engine Plus Inc. | Production Producer |
| Yuta Nakajima | Engine Plus Inc. | Production Producer |
VENUS FIT BRA has ultimate feel with soft strechable fabric. But it is difficult to experience this feel through TV commericals. Objective of this campaign is to let people know its feel.
It is difficult to experience FEEL through TV commercials. Wearing the bra in the dark amplified the sense of Feel.
The promotion budget was focused to give real and personal experience and Fitting in the dark was launched. Fitting in the dark rooms were created and placed in flagship-shops, department stores and spas all over Japan.
98% were satisfied with the fitting experience. The new product sales exceeded 200% compared to the year before.