| Title | MOTHER BOOK |
| Brand | KISHOKAI MEDICAL CORPORATION |
| Product / Service | BELL-NET OBSTETRICS |
| Category | B04. Consumer Services |
| Entrant | DENTSU CHUBU Nagoya, JAPAN |
| Entrant Company | DENTSU CHUBU Nagoya, JAPAN |
| Advertising Agency | DENTSU CHUBU Nagoya, JAPAN |
| Advertising Agency 2 | LENS ASSOCIATES NAGOYA, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mamoru Yamashita | KISHOKAI MEDICAL CORPORATION | Executive Creative Director |
| Tomio Nakaue | KISHOKAI MEDICAL CORPORATION | Chief Creative Officer |
| Kazunari Nagatomo | KISHOKAI MEDICAL CORPORATION | Chief Creative Officer |
| Kishiomi Wakahara | Dentsu Inc. | Creative Director |
| Michihito Dobashi | Dentsu Inc. | Creative Director |
| Jyunichi Tawara/Kanako Wada/Kotoha Tanaka | Dentsu Inc. | Copywriter |
| Michihito Dobashi | Dentsu Inc. | Art Director |
| Shigeki Wada/Ryuhei Torii | Dentsu Inc. | Agency Producer |
| Masao Shirasawa | LENS ASSOCIATES | Designer |
| Tomoko Takeda | Dentsu Inc. | Designer |
| Yoshihiro Ozaki | Studiowork Inc. | Photographer |
| Naoko Moriguchi | Dentsu Inc. | Planner |
| Norio Kito | Kito Printing Co.ltd | Printing Director |
| Satoru Ozawa | Itoubigeisha Seihanjo Co.ltd | Printing Director |
| Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki | AZLINK | Retoucher |
| Yunosuke Kunimoto | Dentsu Inc. | Translator |
| Makoto Wakahara | Freelance | Translator |
| Yoshihiro Ozaki | Studiowork Inc. | Photographer |
| Tsutomu Kondo | C3film Co./Ltd. | Producer |
| Yoshitaka Kondo | C3film Co./Ltd. | Director |
Our client wanted to raise awareness of Bell-net OBSTETRICS. But hospital’s advertising in mass media is very restricted. So we needed to create buzz among expecting mothers without using traditional media.
Pregnancy and childbirth are one of the most important events in life. Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience.
Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The "Mother Book". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week.
The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future. Results: 53 Media coverage $471,727.09 Media Impression